Pak’n Save hits a milestone birthday

  • News
  • August 10, 2015
  • Sarah Dunn
Pak’n Save hits a milestone birthday

A chain of discount supermarkets called Pak’n Save was then operated by Safeway in Northern California. The chain is still running, and Retale’s description of its 1980s incarnation sounds very familiar: “Back then, it was a chain of discount grocery stores, which had a warehouse club feel, with customers bagging their own groceries and an overall no-frills shopping experience. This meant Pak'n Save Foods was able to pass on the savings to the end consumer.”

Foodstuffs says its Kiwi Pak’n Save proved an enormous success with customers from the minute the first store opened its doors: “In fact Pak’n Save was so popular in the Far North the store ended up operating a monthly bus trip to help customers travel specifically to Pak’n Save Kaitaia to do their grocery shopping.”

Within months of the Kaitaia store’s launch, a second Pak’n Save was opened in Henderson. This store was so popular that within two days of opening, two extra checkouts had to be installed to ease customer congestion.

Pak’n Save’s birthday celebrations start today, and will go on until August 23.

Foodstuffs New Zealand Ltd managing director Steve Anderson quoted reports from Consumer and Reader’s Digest magazines, which put Pak’n Save as the cheapest and most trusted supermarket in the country.

“Every store is 100 percent locally owned and operated and we pride ourselves on getting right behind all things Kiwi.  Over the last 30 years, Pak’n Save has made a real commitment to work with local producers and we have helped many Kiwi suppliers achieve their own successes through sales and exposure to customer in our stores.” 

Foodstuffs also mentioned Pak’n Save’s long-running mascot or brand character, Stickman, placing both customer love and vegetarian controversy at his minimalist feet.

An article from The Register’s sister site StopPress describes Stickman’s 2012 Meat Week saga thus:

“The ad, which launched on Sunday, started off telling vegetarians to look away while Stickman gazes upon a cornucopia of glorious meats going for a ride on a conveyor belt and then says it's safe to look because a carrot is following, before telling them it's actually a sausage.”

Not surprisingly, vegetarians and fun haters complained about it being offensive and in bad taste and rejoiced when Pak’n Save's Facebook page said the ad was being reviewed.”

A second Meat Week ad offered vegetarian sausages.

The next steps for Pak’n Save will involve a sustainable business model, says Foodstuffs, as sticking to the core plan of keeping prices low will require a holistic approach. This will involve building stores which are energy efficient, with LED lighting, transcritical refrigeration (an alternative to ozone-depleting CFC-based systems), waste minimisation and a reduced amount of waste sent to landfill.

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