SMCAKL finalists announced: whose social media campaign made the cut?

  • News
  • July 10, 2015
  • The Register team
SMCAKL finalists announced: whose social media campaign made the cut?

The awards are presented by Social Media Club Auckland, which hosts a monthly event aiming to educate both people and businesses about social media.

See the SMCAKL’s summary of what the club is about here.

Last year, the team behind the monthly meet up decided to branch out and create New Zealand’s first social media awards.

The success of the first event inspired them to bring it back this year.

The 2015 awards will be held on Wednesday 15 July from 6pm at the Sweat Shop Brew Bar in Freemans Bay.

It’s free to attend, but you have to register via

Here’s the full list of finalists:

Most effective social media campaign:

  • Gigatown
  • Haka Tours Adventure Tour Promo Video Campaign
  • Junk Free June
  • Piggy-Sue
  • Spark Automatic Thanks Machines
  • Maybelline New York’s ‘Love Your Face’
  • Let’s talk about Lightbox

Most effective social media campaign, small budget:

  • ‪#‎Gallipoli100
  • Live For Tomorrow 10 Day Challenge
  • Mitre 10 Facebook Rug Category Sales
  • The Paul Henry Launch
  • Having a HELLish ANZAC DAY (without saying ‘ANZAC Day’)
  • Haka Tours Explainer Video: Facebook Remarketing
  • Bell Tea – Anzac Day Tins GWP

Best use of social media in a product launch:

  • Charlie’s Straight Up Cola Launch
  • Meadow Fresh Like to Boost
  • The Social Sampler
  • Simple Micellar Water

Most creative use of existing or emerging social platform(s):

  • #Gallipoli100
  • Spark Snapchat Roadie
  • ZM’s Jase & PJs 51 Hour Marathon
  • Burger Burger Blind Dates
  • Coconut Wireless

Community building and management:
Social activity that is designed to build or maintain a branded community that may result in an enhanced brand affinity and/or change in attitudes among targeted audiences.

  • #‎SaveOurKauri
  • Going back to HELL
  • Mitre 10 Facebook Community
  • Newstalk ZB and Mike Hosking social
  • So Social, So Good
  • Vodafone Community

Blog of the year:

  • The Modern Girl
  • Xero blog
  • Nzgirl
​ ​

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Direct sales: How multi-level marketing works

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: How multi-level marketing works

The $200 million-plus direct sales economy contains many lessons retailers can use. As part of a wider look at this thriving corner of retail, we created a quick explainer showing how this business model typically works.

Read more

Direct sales: Meet the upliners

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the upliners

We profiled different participants in the direct sales industry to find out what retailers can learn from them. Meet Isagenix distributors Adam Nesbitt and Bianca Bathurst.

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Direct sales: Meet the business builder

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the business builder

As part of a wider story looking at what retailers can learn from the direct sales industry, we profiled Isagenix distributor Ben Frost.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Leveling up: Exploring multi-level marketing in New Zealand

Is the $200 million-plus direct sales economy retail by another name or something different? Regardless, what can we learn from it?


A spectrum of retailers

  • Opinion
  • April 18, 2019
  • David Farrell
A spectrum of retailers

In recognition of April being Autism Awareness Month, retail commentator Dave Farrell considers the role of those on the spectrum in retail.

Read more

How on-trend is your retail business?

  • Sponsored Content
  • April 18, 2019
  • Sponsored content
How on-trend is your retail business?

New insights from Visa highlight five evolving trends emerging from savvy retailers around the world. We’ve taken these global trends and looked at how they are playing out with merchants in New Zealand, and we’d now like to hear what you think of them.

Read more
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