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NZ Post trumpets the border-crossing powers of shopping with YouShop

  • News
  • July 17, 2015
  • Damien Venuto
NZ Post trumpets the border-crossing powers of shopping with YouShop

Data from Nielsen shows New Zealanders now buy 18.2 million items each year, to the value of $4.6 billion, and this figure is expected to rise to $4.8 billion by the end of this year. Around 1,952,000 Kiwis made a purchase on the internet during the last year. Two thirds of online shoppers have bought from an overseas website in the last three months, a figure which has risen to 66 percent from 2014’s 61 percent. More than 60 percent of these people said they could not find the equivalent items through a New Zealand retailer.

The percentage of international online shopping would likely be even higher if some online stores weren't limited in terms of which countries they deliver to. A significant number of online stores do not send their products to New Zealand, meaning that online shoppers are often stopped in their tracks at a time when they've already committed to completing a purchase. 

Given the growing willingness of Kiwis to pick the fruits offered by international e-commerce, NZ Post has developed YouPost as a means to enable shoppers to get their hands on items even if the stores don't deliver to New Zealand.

As explained on the NZ Post website: "YouShop ... provides you with an overseas address in the country you’re shopping in. YouShop has addresses available for the UK (for shopping across Europe), the US and China. That means you can shop the world over, all from the one account." 

And to promote YouPost, the organisation has now released a 30-second ad that tells the story of Dan, a stringed instrument enthusiast, who managed to get his hands on a rare banjo even though the store, located in New Orleans, didn't deliver to New Zealand. 


The ad was released as part of the 'You Can' campaign and is supported by a range of online videos that give viewers further information on how the YouShop offering works.
 


The video featuring Dan is one many stories currently hosted on the 'You Can' content hub, which has been developed to show how NZ Post has developed its business in response to digital disruption. And while the continued decline of mail deliveries is a problem the organisation is still dealing with, innovations such as YouShop suggest that the NZ Post name won't be disappearing of the Kiwi consciousness just yet.

This story was originally published on StopPress.      

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Military-style semi-automatics ban announced

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  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

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Retailers gather for insights at NZ Retail and The Register's breakfast

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Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

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