Close
 

New tech tracks where socially responsible consumers spend their dollars

  • News
  • July 2, 2015
  • Elly Strang
New tech tracks where socially responsible consumers spend their dollars

The Good Spend Counter is a way for consumers to show the causes they support through both an app and a website.

Conscious Consumers founder Ben Gleisner describes it as a social networking site for socially and environmentally responsible shoppers.

“Instead of scrolling food on Instagram and baby photos on Facebook, you’ll scroll through great stories about businesses near you that have changed their practices and you’ll get personalised rewards,” Gleisner says.

“It’s a retail experience that isn’t out there.”

Retailers can use the Good Spend Counter to identify causes that their customers care about.

They can also access solid data on whether becoming more sustainable (like a café deciding to use free range eggs and bacon) brings more customers, or makes their current ones more loyal.

If businesses have sustainable certifications they’re proud of, they can also market themselves to the Good Spend Counter users on that point of difference.

How the platform works is as follows: consumers identify the issues they care about, register an eftpos or credit card and then the Good Spend Counter tracks where their dollars are spent.

The Good Counter gathers data about where they shop or eat, and how their behaviour affects their spending.
 


A 2014 Colmar Brunton survey found 90 percent of people want to buy ethically and socially responsible products, but Gleisner says businesses want to see more spending proof.

“At the moment businesses are a little bit unsure about whether there’s any value in being sustainably minded,” Gleisner says.

“The consumer behaviour is already there, we just want to make it visible. If businesses knew how much consumers were spending with those values in mind, the businesses would do a lot more.”

He says the Good Spend Counter will show businesses the monetary value in being sustainable.

“We’ll be able to say to businesses, ‘At this very moment in time, this is what people are caring about, this is what people are spending and this is how they behave while spending. Will they go down to the road to a new café? What gets people to change their behaviour?’”

The Good Spend Counter is focused on the hospitality sector for now, but is planning on expanding into retail next year if all goes to plan.

To get to the next stage of development – and the retail sector – the social enterprise needs Kiwis to help bankroll the idea via Pledge Me.

Conscious Consumer’s target to hit is $75,000 and $33,160 has been raised so far.

There’s just under two weeks left to go. Check out the Pledge Me here.

  • Conscious Consumers is a registered charity that’s based in Wellington.
     
  • It was first created in 2010, but soft-launched the Good Spend Counter very recently.
     
  • There are now over 300 businesses and 40,000 consumers using the Good Spend Counter app and connecting on social media.
     
  • Customer research has already made businesses change for the better.
     
  • Fifty hospitality businesses have begun recycling and composting due to customers’ values and where their dollars were being spent.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Regional rollercoaster: Selling to the Kardashians from Matiere

  • News
  • April 24, 2019
  • Rachel Helyer Donaldson
Regional rollercoaster: Selling to the Kardashians from Matiere

In the final article from NZ Retail magazine's nine-part series on regional retail, we're sharing the amazing story of how SME retailer Solvej Swings got its product into the home of one of the world's most influential consumers.

Read more
 
 

Regional rollercoaster: Arrowtown

  • News
  • April 24, 2019
  • Rachel Helyer Donaldson
Regional rollercoaster: Arrowtown

We're examining seven regional towns as part of a wider series. This time, it's Arrowtown under the microscope.

Read more
 
 

Regional rollercoaster: Greymouth

  • News
  • April 24, 2019
  • Rachel Helyer Donaldson
Regional rollercoaster: Greymouth

How are retailers in Greymouth adapting to our dynamic business environment? As part of a nine-part series, we took a look.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Regional rollercoaster: Kaikoura

  • News
  • April 24, 2019
  • Rachel Helyer Donaldson
Regional rollercoaster: Kaikoura

As part of a series on regional retail, we examined seven towns to learn what makes some thrive and some dive. This article focuses on Kaikoura.

Read more
 
 

Regional rollercoaster: Bulls

  • News
  • April 23, 2019
  • Rachel Helyer Donaldson
Regional rollercoaster: Bulls

What does retail look like in 2019 for retailers in Bulls? We examined this regional centre as part of a wider series.

Read more
 

Regional rollercoaster: New Plymouth

  • News
  • April 23, 2019
  • Rachel Helyer Donaldson
Regional rollercoaster: New Plymouth

Why are some Kiwi retailers struggling in New Zealand's regions and some thriving? We put seven regional centres under the microscope to find out. This time, we're looking at New Plymouth.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}