Close
 

New initiative encourages West Coasters to shop locally

  • News
  • July 30, 2015
  • Elly Strang
New initiative encourages West Coasters to shop locally
A street in Hokitika

Hicks grew up in Westport and is a retailer herself who works at her family’s shop, Heritage Jewellers.

However, Hicks says the idea didn’t come from the adversity smaller towns are facing, but from a surprisingly positive place.

She says the idea occurred to her as a way to promote local businesses, although the timing couldn’t have been better with the struggles retailers are facing.

"We’ve got locally owned, unique products and amazing shops and all of those shops have Facebook pages where they’re trying to promote themselves,” Hicks says.

“Shop West Coast provides one place where we can promote all these shops and businesses.”

There have been a lot of downs and not many ups for the West Coast recently.

Hicks says there’s been a lot of blows with mining closures, which is causing the disposable income in the area to disappear.

She says online shopping has also been a problem.

“I think over the last 12 months to two years, businesses - not just in Westport - have been hit really, really hard by online shopping,” she says.

“But you can’t compete with stores and the interactive, in-store shopping experience, as you can’t get that when you shop online. Also, if you shop in your own community, the money stays there and the businesses support local sports club and do sponsorship.”



Rachelle Hicks

She says Shop West Coast’s features will encouraging local spending and benefit both visitors and locals.

“Lots of rural businesses out here are off the beaten track, so it’s a good opportunity for them to be on a website where they can be found by visitors,” Hicks says.

As well as this, locals can pay $10 to receive a loyalty card to all the businesses that on board with Shop West Coast and receive discounts and free gifts.

“So instead of having multiple coffee cards and loyalty cards, you can use one card at multiple businesses all over he place,” she says.

There are also benefits to be had through collaborative advertising, as Hicks is working behind the scenes to set up cheap newspaper and radio ad deals by multiple Shop West Coast businesses advertising on the same advert.

She says businesses can get a really good deal on a radio station like Coast FM or Westport News, as collaboration is key.

There are around 20 shops on board so far with another couple signing up this week.

The shops are mostly based in Westport and Karamea, but she wants to spread the word and get businesses signing up in Punakaiki, Reefton, Greymouth, Hokitika and The Glacier.

Service-based businesses can also become part of the directory.

To find out more, check out the website here.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Direct sales: How multi-level marketing works

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: How multi-level marketing works

The $200 million-plus direct sales economy contains many lessons retailers can use. As part of a wider look at this thriving corner of retail, we created a quick explainer showing how this business model typically works.

Read more
 
 

Direct sales: Meet the upliners

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the upliners

We profiled different participants in the direct sales industry to find out what retailers can learn from them. Meet Isagenix distributors Adam Nesbitt and Bianca Bathurst.

Read more
 
 

Direct sales: Meet the business builder

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the business builder

As part of a wider story looking at what retailers can learn from the direct sales industry, we profiled Isagenix distributor Ben Frost.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
News

Leveling up: Exploring multi-level marketing in New Zealand

Is the $200 million-plus direct sales economy retail by another name or something different? Regardless, what can we learn from it?

 
 

A spectrum of retailers

  • Opinion
  • April 18, 2019
  • David Farrell
A spectrum of retailers

In recognition of April being Autism Awareness Month, retail commentator Dave Farrell considers the role of those on the spectrum in retail.

Read more
 

How on-trend is your retail business?

  • Sponsored Content
  • April 18, 2019
  • Sponsored content
How on-trend is your retail business?

New insights from Visa highlight five evolving trends emerging from savvy retailers around the world. We’ve taken these global trends and looked at how they are playing out with merchants in New Zealand, and we’d now like to hear what you think of them.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}