Close
 

Could retailers make better use of older workers?

  • News
  • July 2, 2015
  • Sarah Dunn
Could retailers make better use of older workers?

The Golden Age index rates how successful each of the 34 OECD countries measured are in employing workers aged over 55. New Zealand was rated as the second most effective country, behind only Iceland.

PwC partner and business adviser Scott Mitchell says the ranking suggests that current conditions are working well for the government, employers and older workers.

“From our Golden Age Index, we can say New Zealand is leading the way, along with Iceland, Israel and countries in Scandanavia, in harnessing the economic power of older workers. This is increasingly important for the New Zealand economy to boost growth and support organisations in sourcing talent.”

However, he warned that employers and the government shouldn’t get complacent. Statistics New Zealand says New Zealand’s population structure is in the process of changing significantly. The number of people aged 65 and over has doubled since 1980, and is likely to double again by 2036 as baby boomers age.

By 2036, Statistics NZ expects that nearly a quarter of Kiwis will be aged 65+.

“Dynamics will change within the next five years as older workers consider their financial choices and businesses should be thinking about how they can utilise the experience and skills of this generation,” Mitchell says. “Increased flexibility, job redesign, career breaks and role shifts could help engage older workers to keep them in the workforce for longer.”

Mitchell says the aging population poses the following opportunities and challenges:

- Businesses making better use of the skills and experience of older workers can gain a competitive advantage at a time when the average age of customers is rising.

- Employers may need to rethink their attitudes to training for older workers, so this does not ‘stop at 50’.

- An ageing workforce may demand different approaches to reward in terms of the balance between salary, pensions and healthcare benefits.

- Companies would benefit from doing a comprehensive audit of their age profile that covers recruitment, retention, training, reward and performance.

Service IQ’s 2014 report, ‘A profile of the retail sector in New Zealand’ used data from the 2013 census to determine that retailers have 25 percent fewer workers aged over 55 than the national average. Fifteen percent of the retail workforce were over 55 in 2013, compared with almost 20 percent across all industries.

The Service IQ report also says retail has a much higher proportion of very young workers than the national average. Staff aged 15 to 19 make up 15.8 percent of the retail workforce, versus a national 10.6 percent.

According to the report, the number of relatively low-skilled, part-time jobs in retail is attractive to younger workers who are likely to fit their retail roles around study, and the physical nature of many retail positions does not appeal to older workers.

These demographics did change between censuses. The youngest employees declined in number substantially between 2006 and 2013, while the number of older workers increased. This suggests that retailers took on fewer junior recruits during the harder economic years, and also echoes a trend seen in teaching and nursing where older workers delay retirement.

Can retail accommodate more older workers? As the population ages, it may have to.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Foodstuffs’ Baden Ngan Kee has passed away

  • Who's Where
  • July 16, 2019
  • The Register team
Foodstuffs’ Baden Ngan Kee has passed away

Foodstuffs has announced that its former executive Baden Ngan Kee has passed away after a battle with lung cancer.

Read more
 
 

2 Cheap Cars fined $438,000 under the Fair Trading Act

  • News
  • July 14, 2019
  • The Register team
2 Cheap Cars fined $438,000 under the Fair Trading Act

Used car dealer 2 Cheap Cars has been fined $438,000 for its use of “warranty waiver” documents and marketing statements described as “deliberately misleading”.

Read more
 
 

Retail's new best friend

  • In association with the IHA Global Innovation Awards (GIA)
  • July 13, 2019
  • Anne Kong
Retail's new best friend

As the heart and soul of retailing further evolves, stores and the essence of shopping will continue to morph in unimaginable ways. However, amidst the storm of change, there is one aspect of shopping that remains pure, constant and motivational – the aspirational moment. Anne Kong, member of the GIA expert jury, shares her thoughts.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Bendon looks to sell brands after financing falters

  • News
  • July 12, 2019
  • Radio New Zealand
Bendon looks to sell brands after financing falters

Bendon lingerie is looking to sell some of its brands as the future of the company becomes more uncertain.

Read more
 
 

Smirnoff Pure helps Kiwis discover local artists with Spotify partnership

  • News
  • July 11, 2019
  • Caitlin Salter
Smirnoff Pure helps Kiwis discover local artists with Spotify partnership

The music we love is made up of many influences, including where we live. In its latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis discover the music that moves the cities and suburbs they call home.

Read more
 

Outgoing Spark CEO Simon Moutter talks transformation, diversity and leaving a legacy beyond just metrics

  • News
  • July 11, 2019
  • Elly Strang
Outgoing Spark CEO Simon Moutter talks transformation, diversity and leaving a legacy beyond just metrics

Simon Moutter has just wrapped up a seven-year tenure at telecommunications company Spark. Under his rein, the changes the company has gone through are nothing short of radical, from its name (Telecom to Spark), to its operating model (traditional to agile), to its culture (publicly called out to inclusive) to its structure (one monopoly brand to many). Here, Moutter has a candid chat about his journey as CEO, the company's push to be a more diverse and inclusive workplace and how one of his biggest lessons learned was he couldn’t solve a cultural issue with processes and strategy.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}