Close
 

One woman versus the billion dollar male shaving industry

  • News
  • June 2, 2015
  • Elly Strang
One woman versus the billion dollar male shaving industry

Coughing up for a fancy razor with all the bells and whistles is expensive, Hines says, and buying new shavers is a bit of a chore.

This is where Shave Union comes in, Hines says, and makes the process a whole lot simpler.

The site offers a monthly razor subscription with two options: six blades a month for $14 and three blades a month for $10.

Though the razor is cheap, it’s not the cheapest of blades - Countdown offers a 10 pack of disposable razors for $8.99.

But Hines’ premise is that convenience is king, and it’s no different when it comes to shaving.

Just look at the success of food delivery services like My Food Bag and Farro Foodkits or dog treat delivery companies Bow Wow Box and Pet Parcel fighting over the market space.

Overseas, the online razor delivery subscription model has been a hit, with the likes of US-based Dollar Shave Club, which offers a razor subscription for under US$10 a month.

CEO Mike Dubin’s out-of-nowhere ad to launch the company in 2012 went viral online.

The company now boasts 1.7 million members and turned over US$65 million in 2014.

It has a 3.4 percent share of the US shaving market and has launched into new areas: hair products, shaving cream and even butt wipes.

Dollar Shave Club doesn’t ship in New Zealand, so Hines is one of the first to test the shaving subscription waters in New Zealand. Razor Blades New Zealand is another site offering subscriptions.

The Shave Union website launches here this week and Hines says it will soon be rolled out across the ditch in Australia, where it will be up against stiffer competition, including Dollar Shave Club.

The delivery service has something for everyone, from those with a smooth baby face to those who sprout a Viking-like beard within days.

The six blades a month option is for a “hairy bear lad”, or if he has a razor thief (significant other) in his midst.

The three blades a month option for blokes of the bum fluff variety, as well as hipsters who are looking to grow a lush, long beard.

There’s also a SOS (save our shave) option for emergency hairy situations where a vital component of the razor has been lost. It costs $5 for a handle and blade.

A panel of guys of varying degrees of stubble have tried and tested the blades, and Hines says she stands by their quality.

They’re not the fancy types that vibrate or have lights, but Hines reckons all that other stuff is superfluous to a great shave.

“We’re not going caving with the razors and we’re certainly not in the pleasure industry. We are in the business of delivering great quality shavers at an even better price.”

It’s atypical for a woman to be fronting a male shaving company, but Hines says the men in her life have inspired her.

Lizzi Hines

Her husband, two fathers, son and male business mentors have helped her a great deal with her company Spaceworks, so she says this a way of giving back.

“My other businesses have come about because of the men in my life and now it’s time I pay it forward,” she says.

Shave Union is very tongue in cheek about the service it offers, but it gets serious with donating part of its profits.

It diverges from Dollar Shave Club’s model by donating 10 percent of every order each month to a Kiwi that needs a leg up in life.

The company is aiming to get 10,000 subscriptions by early next year, which means they’ll be giving away $5000 to $10,000 a month.

A panel of three will select the man deserving of the funds on a monthly basis.

The funds could go towards a variety of men in need, Hines says, like someone trying to start up a business, or someone who wants to take time off work to spend time with their dying wife.

Though the service is very focused male-orientated at the moment, Hines says women are definitely not out of the question and to “watch this space”.

Grooming products are also on the agenda for next year. 

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

Read more
 
 

Retailers gather for insights at NZ Retail and The Register's breakfast

  • News
  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

Read more
 
 

Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Chinese businesspeople raise millions for Christchurch victims

  • News
  • March 21, 2019
  • Radio New Zealand
Chinese businesspeople raise millions for Christchurch victims

A group of visiting Chinese businesspeople have raised $2.35 million for victims of the Christchurch mass shooting.

Read more
 
 
News

The Retail NZ Awards: What does it take to be a winning retailer?

Take this time to shine with the upcoming Retail NZ awards, a chance to show the retail industry what makes your business stand out. No ...

 

Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}