Close
 

Thread & Sole finds hole in Kiwi market for kids’ branded clothing

  • News
  • May 7, 2015
  • Elly Strang
Thread & Sole finds hole in Kiwi market for kids’ branded clothing

Leigh says the pair was inspired to start Thread & Sole after noticing a gap in the market for shops offering established international brands for kids and tweens.

“After working in other large national and international retail chains I witnessed a constant frustration from customers, particularly of the sub-teen market, who almost felt forced to purchase clothing for their kids based on availability rather than having the choice,” Leigh says.

She says it’s not just kids that miss out on branded gear, but also tweens stuck in the transition between childhood and teenagehood.

 “We saw a clear space in the market for the sub teens-too, who didn’t want to walk past teddy bears and fairy wands to purchase their chinos and couldn’t necessarily fit into the adult cuts their influencers were purchasing,” Leigh says.

The shop stocks apparel brands French Connection, Firetrap Ouch, Bardot Junior, Majestic and Ben Sherman.

Its footwear brands include Converse, Vans and Dr Martens.

The business plan is ambitious – there are plans to launch five more stores in 2015 and an ecommerce website this week, five to six stores in 2016, and again in 2017.

“This network will be a combination of both company owned and individually franchised stores offering us brand consistency and also the ability to grow our network reasonably aggressively,” Leigh says.

Leigh began her career in retail early at age 13 working in floristry and clothing.

She says her love for retail then grew into a love for visual merchandising, team development and succession and retail operations.

She previously was a visual merchandiser at Adidas, and then met Anderson during her eight years spent as a marketing manager at Stirling Sports.

The pair combined their business smarts, visual merchandising and retail operational skills to create Thread & Sole.

Leigh says the colour palette in store is neutral, letting the visual merchandising and products do the talking.

The result is a fashionable store for a demographic that has long been overlooked in the past.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Outgoing Spark CEO Simon Moutter talks transformation, diversity and leaving a legacy beyond just metrics

  • News
  • July 11, 2019
  • Elly Strang
Outgoing Spark CEO Simon Moutter talks transformation, diversity and leaving a legacy beyond just metrics

Simon Moutter has just wrapped up a seven-year tenure at telecommunications company Spark. Under his rein, the changes the company has gone through are nothing short of radical, from its name (Telecom to Spark), to its operating model (traditional to agile), to its culture (publicly called out to inclusive) to its structure (one monopoly brand to many). Here, Moutter has a candid chat about his journey as CEO, the company's push to be a more diverse and inclusive workplace and how one of his biggest lessons learned was he couldn’t solve a cultural issue with processes and strategy.

Read more
 
 

Sephora on Queen Street announced for July opening

  • News
  • July 11, 2019
  • Courtney Devereux
Sephora on Queen Street announced for July opening

Three years after launching online into New Zealand in 2016, French beauty chain Sephora is ready to commit to bricks and mortar. Now, the beauty store is set to open its three level flagship on Queen Street come July 20.

Read more
 
 

Kiwi manufacturing cements itself on home shores with latest acquisition

  • News
  • July 11, 2019
  • Courtney Devereux
Kiwi manufacturing cements itself on home shores with latest acquisition

New Zealand based manufacturing has seen success as Cactus Outdoor, a Kiwi owned manufacturing brand, has acquired Albion Clothing Limited. The two manufacture companies will combine to create some of the most used and robust clothing supplied in New Zealand.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

New Zealand’s first Lego store announced

  • News
  • July 10, 2019
  • The Register team
New Zealand’s first Lego store announced

New Zealand has many stores which stock Lego, but it’s now been announced that New Zealand’s first Lego certified store will open in Auckland later this year.

Read more
 
 

Christchurch curtain retailer Millers Home clocks up 95 years in business

  • News
  • July 10, 2019
  • Sarah Dunn
Christchurch curtain retailer Millers Home clocks up 95 years in business

Family-owned and operated Christchurch retailer Millers Home has been providing curtains, blinds and accessories to South Island customers since 1924. We asked Jill Miller what their secret is.

Read more
 

Pre to re-loved: Little Outfitters takes big steps towards a circular approach

  • News
  • July 9, 2019
  • Courtney Devereux
Pre to re-loved: Little Outfitters takes big steps towards a circular approach

It’s not news that consumers are becoming more conscious in the way they shop. Second hand market places are having a moment as people opt out of fast fashion more and more. Now, Little Outfitters, the latest pre-loved marketplace has launched to target the fastest fashion users of all; growing children.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}