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Kiwis go bananas for Fairtrade products

  • News
  • May 15, 2015
  • Elly Strang
Kiwis go bananas for Fairtrade products

Interestingly, bananas was the fastest-growing category, with retail sales shooting up by 76 percent in 2014.

In 2013 sales of fair trade goods hit $69.3 million. The rise in sales in 2014 equals $19.7 million.

Fairtrade Australia New Zealand’s CEO Molly Harriss Olson says fair trade products have seen huge growth in 2014.

“This has been driven by good performance in key categories; with coffee and chocolate growing by 16 percent and 22 percent respectively, steady growth in new product innovations such as drinks, syrups and frozen desserts, and a big increase in the availability and consumption of fair trade bananas,” Harriss Olson says.

“This result clearly shows that Kiwis are an ethical bunch who are dedicated to supporting farmers in developing countries through their purchasing habits."

The figures were announced in conjunction with the Fair Trade Fortnight (8 to 22 May).

As part of the promotion, its website has a test running called “How fair are you?”

The test asks people to debate what is fair by posing questions about everyday situations and seeing how they react.

Retailers should take note, as New Zealanders are increasingly heightening their awareness about ethical shopping.

Two recent pieces by The Register reporting which companies are ethical retailers were incredibly well read and shared over 90 times on Facebook. More than 30,000 readers saw the first piece alone, and as a result of the second, Glassons is conducting a full review of its ethical practices.

A recent 2014 Colmar Brunton survey found 90 percent of New Zealanders want to buy ethically and socially responsible products.

 Some brands already operating as fair trade certified are The Wellington Chocolate Factory, Nice Blocks, Micah Clothing and Kathmandu. 

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