Close
 

Green Cross Health’s pharmacy profits rise after rebrand

  • News
  • May 27, 2015
  • Elly Strang
Green Cross Health’s pharmacy profits rise after rebrand

Green Cross Health, which owns and operates Unichem and Life pharmacies, has reported a profit of $14.4 million for the year ending 31 March.

Total assets of the company are now $191.1 million, an increase from 2014’s figure ($134.5 million).

Chairman of Green Cross Health Peter Merton says it has achieved strong sales franchisee growth in its pharmacy business.

“We believe we have achieved a significant amount during the year that sets the company up well for the future,” says Merton.

The pharmacy business grew 5.1 percent in same store sales, which is a vast improvement on 2014’s negative 1.3 percent growth.

The second half of the year was the best performing for its pharmacies, with same store sales growth at 11.5 percent.

Thirteen new franchisees also joined the group.

The pharmacies it owns have been rebranding to merge under the Unichem and Life Pharmacy brands. More than 200 pharmacies have been rebranded so far.

The company was formerly called Pharmacybrands until 2014 and pharmacies it owned operated under the Unichem and Life Pharmacy names, as well as Amcal, Radius and Care chemist.

It then rebranded as Green Cross Health when it expanded from just pharmacies into primary health services.

It now has a medical division and a community care division after acquiring companies Peak Primary and Access Homehealth.

The company says its customer engagement programme has also achieved great results.

The Living Rewards membership programme has soared to 958,000 cardholders.

“It is extremely encouraging to see the positive results of the investment in pharmacy rebranding and our customer engagement strategy,” says Merton.

“We also increased our market share in dispensary across our pharmacy group to 44 percent and we continue to lead the development of professional services for the pharmacy industry in our Unichem and Life Pharmacies.”

Green Cross Health chief executive Grant Bai spoke earlier this month at the Retail Australasia Summit in Auckland about how focusing on customer satisfaction has benefited his company.

“Health, in my mind, is one of the most emotional aspects of retail,” he said.

Bai spoke of the breadth of customer needs that pharmacies needed to address, saying his clients had different mindsets when they visited for a medical need rather than a new lipstick.

Despite the seriousness of some of the pharmacies’ roles, Bai said retail needs to be “theatrical and fun”. Customer satisfaction is about customer experiences, and creating an environment where satisfaction is high.

Regarding communication with customers, Bai says brands “think they’re great at communicating but most don’t deliver relevant information that customers want to hear.”

He recommended retailers be mindful of this paradigm when sending out email direct messages, direct messages, texts and other communications.

Green Cross has a text-feedback programme for customers.

Bai says this had been so successful that after one “sub-optimal” prescription experience, the local pharmacist addressed the issue at hand so quickly that the customer was still in the carpark when it was sorted out.

He signalled the approach of a digital “health portal” which will allow patients more control over their experience and give greater opportunity for feedback.

The company said in its end of year report that it plans to focus on profitable growth for the future.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

Read more
 
 

Retailers gather for insights at NZ Retail and The Register's breakfast

  • News
  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

Read more
 
 

Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Chinese businesspeople raise millions for Christchurch victims

  • News
  • March 21, 2019
  • Radio New Zealand
Chinese businesspeople raise millions for Christchurch victims

A group of visiting Chinese businesspeople have raised $2.35 million for victims of the Christchurch mass shooting.

Read more
 
 
News

The Retail NZ Awards: What does it take to be a winning retailer?

Take this time to shine with the upcoming Retail NZ awards, a chance to show the retail industry what makes your business stand out. No ...

 

Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}