Close
 

Experiencing is believing: Virtual reality hits New Zealand stores

  • News
  • May 19, 2015
  • Elly Strang
Experiencing is believing: Virtual reality hits New Zealand stores

In-store demonstrations of the smartphone-powered device launched across 20 Noel Leeming NZ stores nationwide last Saturday. Pre-orders are available on the website for $299, and delivery scheduled for early June.

Customers have shown a keen interest and pre-sales are going really well, executive general manager of merchandise Jason Bell says.

“The way it’s tracking, the first shipment will be sold out before it even arrives,” Bell says.

Virtual reality is the merging of a real life experience with a virtual world.

The Gear VR works by a user plugging in their Samsung S6 or S6 Edge smartphone and putting a pair of goggles on, which shows them a video, photo or game in 3D.

The user has a full 360-degree view of whatever world they are immersed in, and that tricks their mind into thinking its real.

This can have hilarious results when disorientated first-time users flail around and bump into things.

Though virtual reality devices have long been lauded by geeks and gamers, it’s on its way to becoming a significant product in stores for every day consumers.

“It’s still in an early adopter stage, this is the first real consumer product we’ve seen in New Zealand come through,” Bell says.

“But if you look globally, the forecast is quite staggering in terms of how big the market is going to get.”

BI Intelligence forecasts that the virtual reality market will be worth US$2.8 billion (NZ $3.8 billion) by 2020.

“And that’s a consumer-driven number,” Bell says.

Currently, the entertainment industry is the only one taking virtual reality devices to their full potential through gaming and movies.

One of the videos currently available for the Gear VR is a movie cinema experience.

If you care to crane your neck, you can glance around to look at the movie on the screen, the aisles, rows of empty seats and even the projector behind you.

The possibilities for where the technology could next go in the future are vast.

Bell says people could use virtual reality headsets to go to an open home without having to visit the house, watch the next Rugby World Cup from home and even attend a concert without actually being there.

Facebook CEO Mark Zuckerberg, who bought Oculus for US$2 billion last year, has also spoken of what could happen in the future with virtual reality.

“Immersive gaming will be the first... But this is just the start. After games, we’re going to make Oculus a platform for many other experiences. Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face – just by putting on goggles in your home,” he wrote on Facebook last year. 

Bell says being the first Kiwi retailer to sell the technology cements its place as market leaders in consumer electronics.

“One of our key goals is to bring our consumers new technology before everybody else. It helps make Noel Leeming be the authority in that space,” he says.

He says it’s most likely going to stock future developments in the virtual reality category, too.

This includes Oculus, which plans to start shipping its first consumer product in 2015, Sony, which wants to launch its Morpheus VR Headset next year and Microsoft, which hasn’t announced a release date for its HoloLens.

“This is a really good extension of wearables technology category,” Bell says.

It started with Fitbits and sports watches linking to your smartphone and now this. The wearables category is going to be significant [for retail] moving forward.”

Check out a firsthand account of what using a headset is like here.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
News

Ambiente: A window on the world

Global forces like Brexit and climate change are affecting trade worldwide. Sarah Dunn consults the Ambiente trade fair in Germany for evidence of how this ...

 
 

Sephora beauty bus to tour New Zealand ahead of store launch

  • News
  • June 24, 2019
  • Emily Bell
Sephora beauty bus to tour New Zealand ahead of store launch

If you hadn’t already heard, global beauty giant Sephora is coming to Auckland this July. Founded in France by Dominique Mandonnaud in 1970 and owned by luxury goods group LVMH Moët Hennessy Louis Vuitto, Sephora has since become a leading beauty pioneer, community and trailblazer in the industry, to say the least.

Read more
 
 

Pottery Barn hits the New Zealand market through Ballantynes

  • News
  • June 21, 2019
  • Sarah Dunn
Pottery Barn hits the New Zealand market through Ballantynes

Heritage Canterbury department store Ballantynes is introducing the US brands Pottery Barn, Pottery Barn Kids and West Elm to the Kiwi market through a New Zealand exclusive partnership with Williams-Sonoma.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Global recognition for instore innovation

  • Design
  • June 20, 2019
  • Courtney Devereux
Global recognition for instore innovation

The Global Innovation Awards (GIA) program was created by the IHA and International Home + Housewares Show to foster innovation and excellence in home and housewares retailing throughout the world. This year saw 30 national winners from 29 countries. The competition is structured on a two-tier level, evaluating national and global retailers across the following metrics: Overall mission statement, vision and strategy, store design and layout, visual merchandising, displays and window displays, marketing, advertising and promotions, customer service and staff training, innovation.

Read more
 
 
News

Trends analysed at Chicago's International Home + Housewares Show

Each new year for retailers is another question mark in guessing what to present to consumers. Luckily in the world of retail, trade shows can ...

 
News

Shoptalk 2019: The city of lights delivers

Juanita Neville-Te Rito shares a sprinkle of retail magic from Las Vegas retail conference Shoptalk.

 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}