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The Bachelor’s final rose goes to… The Iconic

  • News
  • May 12, 2015
  • Elly Strang
The Bachelor’s final rose goes to… The Iconic

With The Bachelor NZ’s high ratings, The Iconic is patting itself on the back for a job well done.

According to Nielsen, the finale that aired last week reeled in a whopping 900,500 viewers, including 227,100 viewers in the key 25-34 demographic.

The show had an average audience of 461,000 over the course of the final episode.

As well as this, the products were marketed across The Bachelor NZ’s strong presence on social media.

Posts of the contestants in outfits from The Iconic graced The Bachelor New Zealand’s Facebook page (48,000 likes) as well as the Facebook pages of the contestants, such as Dani Robinson (13,000 likes).

Love the outfits our bachelorettes wore at the rose ceremonies this week? You can wear them too! Shop them at THE ICONIC here: http://bit.ly/18G2hc8

Posted by The Bachelor New Zealand on Wednesday, March 18, 2015

Okay okay so now THIS is my favourite outfit so far!!! Atmos&Here Novaro Printed Body-Con Dress! Art seemed to like it too!

Posted by Dani Robinson on Wednesday, March 25, 2015

But there was a minor hiccup along the way.

The NZ Herald reported a rumour that some frocks on the show were not as well fitting as they should’ve been.

According to its source, the girls squeezed and Spanx-ed their way into dresses after a hold up at customs.

A spokesperson for The Iconic confirms there was trouble with the customs department, saying shipping the dresses from Sydney to Auckland proved challenging.

“We were held up in customs several times to the point that I actually almost had my colleague get on a plane herself to deliver the items to meet a super tight deadline,” the spokesperson says.

However, it was all worth it, as the spokesperson says the company has had an influx of customer queries from New Zealand about the dresses that were featured.

“From a branding perspective, it was a great initiative for us."

Capturing young Kiwi women’s eyes seems to be high on The Iconic’s agenda, as it recently launched a New Zealand version of its website.

The site was founded in 2011 under ecommerce incubator Rocket Internet.

The company says it is Australia and New Zealand’s largest online fashion retailer, offering more than 7000 brands and over 45,000 products. 

It’s part of the Zalora Group, which operates as Zalora in Asia and The Iconic in Australia and New Zealand.

As for the other retailers involved, Michael Hill's chief marketing officer Joe Talcott says the company is pleased with its sponsorship of The Bachelor in both Canada and New Zealand.

However, he says it won't discuss the impact sponsoring The Bachelor had for competitive reasons.

​ ​

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Foodstuffs’ Baden Ngan Kee has passed away

  • Who's Where
  • July 16, 2019
  • The Register team
Foodstuffs’ Baden Ngan Kee has passed away

Foodstuffs has announced that its former executive Baden Ngan Kee has passed away after a battle with lung cancer.

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2 Cheap Cars fined $438,000 under the Fair Trading Act

  • News
  • July 14, 2019
  • The Register team
2 Cheap Cars fined $438,000 under the Fair Trading Act

Used car dealer 2 Cheap Cars has been fined $438,000 for its use of “warranty waiver” documents and marketing statements described as “deliberately misleading”.

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Retail's new best friend

  • In association with the IHA Global Innovation Awards (GIA)
  • July 13, 2019
  • Anne Kong
Retail's new best friend

As the heart and soul of retailing further evolves, stores and the essence of shopping will continue to morph in unimaginable ways. However, amidst the storm of change, there is one aspect of shopping that remains pure, constant and motivational – the aspirational moment. Anne Kong, member of the GIA expert jury, shares her thoughts.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Bendon looks to sell brands after financing falters

  • News
  • July 12, 2019
  • Radio New Zealand
Bendon looks to sell brands after financing falters

Bendon lingerie is looking to sell some of its brands as the future of the company becomes more uncertain.

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Smirnoff Pure helps Kiwis discover local artists with Spotify partnership

  • News
  • July 11, 2019
  • Caitlin Salter
Smirnoff Pure helps Kiwis discover local artists with Spotify partnership

The music we love is made up of many influences, including where we live. In its latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis discover the music that moves the cities and suburbs they call home.

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Outgoing Spark CEO Simon Moutter talks transformation, diversity and leaving a legacy beyond just metrics

  • News
  • July 11, 2019
  • Elly Strang
Outgoing Spark CEO Simon Moutter talks transformation, diversity and leaving a legacy beyond just metrics

Simon Moutter has just wrapped up a seven-year tenure at telecommunications company Spark. Under his rein, the changes the company has gone through are nothing short of radical, from its name (Telecom to Spark), to its operating model (traditional to agile), to its culture (publicly called out to inclusive) to its structure (one monopoly brand to many). Here, Moutter has a candid chat about his journey as CEO, the company's push to be a more diverse and inclusive workplace and how one of his biggest lessons learned was he couldn’t solve a cultural issue with processes and strategy.

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