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The Bachelor’s final rose goes to… The Iconic

  • News
  • May 12, 2015
  • Elly Strang
The Bachelor’s final rose goes to… The Iconic

With The Bachelor NZ’s high ratings, The Iconic is patting itself on the back for a job well done.

According to Nielsen, the finale that aired last week reeled in a whopping 900,500 viewers, including 227,100 viewers in the key 25-34 demographic.

The show had an average audience of 461,000 over the course of the final episode.

As well as this, the products were marketed across The Bachelor NZ’s strong presence on social media.

Posts of the contestants in outfits from The Iconic graced The Bachelor New Zealand’s Facebook page (48,000 likes) as well as the Facebook pages of the contestants, such as Dani Robinson (13,000 likes).

Love the outfits our bachelorettes wore at the rose ceremonies this week? You can wear them too! Shop them at THE ICONIC here: http://bit.ly/18G2hc8

Posted by The Bachelor New Zealand on Wednesday, March 18, 2015

Okay okay so now THIS is my favourite outfit so far!!! Atmos&Here Novaro Printed Body-Con Dress! Art seemed to like it too!

Posted by Dani Robinson on Wednesday, March 25, 2015

But there was a minor hiccup along the way.

The NZ Herald reported a rumour that some frocks on the show were not as well fitting as they should’ve been.

According to its source, the girls squeezed and Spanx-ed their way into dresses after a hold up at customs.

A spokesperson for The Iconic confirms there was trouble with the customs department, saying shipping the dresses from Sydney to Auckland proved challenging.

“We were held up in customs several times to the point that I actually almost had my colleague get on a plane herself to deliver the items to meet a super tight deadline,” the spokesperson says.

However, it was all worth it, as the spokesperson says the company has had an influx of customer queries from New Zealand about the dresses that were featured.

“From a branding perspective, it was a great initiative for us."

Capturing young Kiwi women’s eyes seems to be high on The Iconic’s agenda, as it recently launched a New Zealand version of its website.

The site was founded in 2011 under ecommerce incubator Rocket Internet.

The company says it is Australia and New Zealand’s largest online fashion retailer, offering more than 7000 brands and over 45,000 products. 

It’s part of the Zalora Group, which operates as Zalora in Asia and The Iconic in Australia and New Zealand.

As for the other retailers involved, Michael Hill's chief marketing officer Joe Talcott says the company is pleased with its sponsorship of The Bachelor in both Canada and New Zealand.

However, he says it won't discuss the impact sponsoring The Bachelor had for competitive reasons.

​ ​

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Direct sales: How multi-level marketing works

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: How multi-level marketing works

The $200 million-plus direct sales economy contains many lessons retailers can use. As part of a wider look at this thriving corner of retail, we created a quick explainer showing how this business model typically works.

Read more
 
 

Direct sales: Meet the upliners

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the upliners

We profiled different participants in the direct sales industry to find out what retailers can learn from them. Meet Isagenix distributors Adam Nesbitt and Bianca Bathurst.

Read more
 
 

Direct sales: Meet the business builder

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the business builder

As part of a wider story looking at what retailers can learn from the direct sales industry, we profiled Isagenix distributor Ben Frost.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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A spectrum of retailers

  • Opinion
  • April 18, 2019
  • David Farrell
A spectrum of retailers

In recognition of April being Autism Awareness Month, retail commentator Dave Farrell considers the role of those on the spectrum in retail.

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How on-trend is your retail business?

  • Sponsored Content
  • April 18, 2019
  • Sponsored content
How on-trend is your retail business?

New insights from Visa highlight five evolving trends emerging from savvy retailers around the world. We’ve taken these global trends and looked at how they are playing out with merchants in New Zealand, and we’d now like to hear what you think of them.

Read more
 
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