Crane Brothers founder Murray Crane has also been made Jaguar’s first New Zealand ambassador.
The British car manufacturer made the first move and approached Crane, who is originally from Christchurch.
Crane says Jaguar saw similarities between the two brands, and the partnership developed from there.
“Jaguar and Crane Brothers are both known for the same qualities - a flair for style, luxury and technological innovation - so the fit was a very natural one,” Crane says.
He says the partnership allows Crane Brothers to work with an international brand.
“The Jaguar brand is known for excellent engineering and contemporary design, which are qualities I always aspire to with my own brand,” Crane says.
“Personally, it inspires me to continue to raise the standard of what we do and reward our clients by continuing to improve and develop.”
Crane founded his menswear business in 1999 as a small two-person business.
It now is a medium-sized business which employs 25 people and has stores on High St, Auckland; Customhouse Quay in Wellington and in Sydney.
The company is known for its high quality, made-to-measure suits – Dan Carter even suited up in one for his wedding.
It doesn’t make any of its clothes overseas.
Instead, it has its suits custom made by their tailors in New Zealand, using more than 40 individual measurements to create each pattern.
Crane designed the Jaguar x Crane Brothers navy pinstripe suit to be lined in British racing green as a nod to the successful Jaguar Villains campaign.
Jaguar XF customers can have their suits made-to-measure and personally fitted by the man himself.
Crane has never shied away from luxury, and doesn’t want customers to either.
He says walking away with both a new car and suit gives customers both a lifestyle makeover and a confidence boost.
“A new Crane Brothers suit will make them look like a million dollars and a new Jaguar will make them feel like a million dollars,” he says.