Close
 

Gubb & Mackie is back for good

  • News
  • April 28, 2015
  • Sarah Dunn
Gubb & Mackie is back for good

Creative director Jordan Gibson says the area is the heart of Auckland’s fashion precinct. The category two historic building containing the 25sqm flagship store boasts rich heritage, not unlike Gubb & Mackie itself.

The label was established in New Zealand in 1949 by two servicemen who had spent World War II repairing and altering garments on board gunships in the Pacific and Atlantic oceans. Upon returning to shore and founding their label, the pair began making bespoke officers uniforms for the New Zealand Navy.

“The store fit out designed by Jamie McLellan references our naval heritage with adept subtlety by way of brass, powder coated steel, solid ash and mahogany wood details,” Gibson says.

The range is still completely made in New Zealand, says Gibson: “It’s a challenge but it just allows us to maintain the quality, and it’s a part of the brand.”

Blogger Isaac Hindin-Miller wrote about Gubb & Mackie’s history when it was most recently relunched in 2012. He traced the progression from the founders to Gubb & Mackie’s purchase as a “shuttered” brand during the 1990’s by a pair of Auckland businessmen. It was relaunched in 2003, but failed to fly, and was sold to Crane Brothers owner Murray Crane shortly afterwards.

Hindin-Miller says Crane was ahead of his time when he attempted to re-introduce Gubb & Mackie some 10 years ago, opening a flagship in Britomart before the area had really taken off and filling it with “beige chinos and navy cotton blazers that were far too fashion forward for the menswear buying population of the day.” The store closed in 2009 and the brand remained untouched until Gibson stepped up to steer it towards what sounds a lot like success.

Gibson, who was 21 when he took over the brand, says he wasn’t too concerned about the two failed relaunches preceding his leadership. He acknowledges its “storied history” but says the brand has been through a lot of different phases because it has been around a long time.

Asked why Gubb & Mackie opened its flagship now, he says the label has been “bubbling away under the surface” following its relaunch in 2012.

“The profile is growing to the point now where we have a stand alone retail store and people are seeking us out.”

 He feels that the people who originally took it over from the founders didn’t manage to crack the market because because of a number of factors, timing being not least of those.

Consumer tastes in menswear have recently aligned with Gubb & Mackie’s offering, Gibson says. He highlights a “massive” global interest in heritage menswear which has yet to be fully met by the New Zealand market.

More and more men are seeking workwear alternatives to suits while still wanting to look smart, seeking a contemporary style based on blazers and trousers: “We’re trying to provide a one-stop shop for that particular guy.”

Gibson says Gubb & Mackie is now reinterpreting its history in contemporary garments designed with “travel and utility” at their centre. It is placing a lot of its focus on its online store, and Gibson says international growth alongside domestic retail is the goal.

In its first week of trading, Gibson reports an almost 100 percent increase in sales volume.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

H&M's 2019 designer collab will be with Giambattista Valli

  • News
  • May 24, 2019
  • Sarah Dunn
H&M's 2019 designer collab will be with Giambattista Valli

H&M's designer collaborations are met with global consumer excitement. Last year, Moschino was the chosen brand, and for 2019, it's Paris-based Giambattista Valli.

Read more
 
 

Karen Walker brings back its preloved Dove Hospice pop-up

  • News
  • May 24, 2019
  • The Register team
Karen Walker brings back its preloved Dove Hospice pop-up

After a successful debut last year, Karen Walker is bringing back its Dove Hospice pop-up at the Newmarket 'Playpark' store. It will once again sell vintage hand-knitted items to fundraise for the hospice charity.

Read more
 
 

Countdown's Own wins April's Ad Impact award

  • News
  • May 23, 2019
  • StopPress Team
Countdown's Own wins April's Ad Impact award

With an April full of public holidays and potential long weekends, the month was a big and busy month for advertising. But Countdown's own-brand campaign surpassed the competition to be named the Colmar Brunton Ad Impact Award winner for April.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Kiwi fashion label Maggie Marilyn launches new website

  • News
  • May 23, 2019
  • The Register team
Kiwi fashion label Maggie Marilyn launches new website

The new website launched by New Zealand fashion label Maggie Marilyn prioritises transparency and sustainability.

Read more
 
 

Sharesies CEO Brooke Roberts talks what it takes to become a B Corp certified company

  • News
  • May 23, 2019
  • Courtney Devereux
Sharesies CEO Brooke Roberts talks what it takes to become a B Corp certified company

There’s a movement afoot globally to create more companies that balance purpose with profit and view business as a force for good. Called Certified B Corporations, companies that meet the highest standards of social and environmental performance, public transparency and legal accountability can become certified. As of April, Sharesies investment platform was the first financial company nationally to qualify for the B Corp certification, joining just 22 other New Zealand B Corp certified businesses. CEO Brooke Roberts talks us through the process, and the benefits for businesses in becoming certified.

Read more
 

The benefits of rewarding non-transactional activities

  • Opinion
  • May 23, 2019
  • Ros Netto
The benefits of rewarding non-transactional activities

Product and price is all very well, but retailers are increasingly seeking to avoid discounting by incentivising non-transactional behaviours instead. Ros Netto, consultant at Truth Customer Academy, shares some advice.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}