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Curate’s online mall lets shoppers write a wish list with a difference

  • News
  • April 2, 2015
  • Elly Strang
Curate’s online mall lets shoppers write a wish list with a difference

The website is the perfect way for users to drop a subtle hint about what they want for their next birthday, as well as keep a record of all their lusted-after items in one place.

Designer Nicky Walsh, 26, co-founded the site with her brother Sam, 24, who is a software developer.

She says it was born out a frustration with shopping online.

“It usually involves visiting so many different websites and it’s pretty lonely as well,” she says.

“The idea of Curate was to build a place where you could create your own version of a mall online by following your friends, stores you’re interested in, and then get a feed of products that are relevant to you.”

The items that appear on the site are based on recommendations. Curate members save products from any online shop, and the products are then added to Curate’s database.

The site is targeted at 20 to 30 year olds.

Walsh says there are about 400 different retailers currently on the site, and 50 stores who have customised their “store” page and added items.

Retailers range from small, indie brands through to large retailers like Topshop and Freedom Furniture.

She says they’re keen to get small to medium-sized online retailers on board who sell well-designed, great products.

“Curate allows up-and-coming brands to gain exposure within an audience of socially engaged shoppers,” she says.

Though the site is beautifully laid out in a stripped-back, product-focused design, Walsh says that’s not the most important factor for online shopping – it’s tapping into the social space and the power of word of mouth.

“The site allows peers to influence buying decisions and assist with the discovery of new products,” she says.

“It comes down to the idea that people are more likely to purchase products they discover through friends and colleagues.”

She says whether the item is bought online or offline comes down to the user’s personal preferences, although generally users purchase online.

“However, I think with mobile and other emerging technologies, the space between offline and online is becoming very interesting,” she says.

About 70 percent of the site’s users visit on mobile, she says. The Curate team will look to explore that space more with an app in the future.

For now, Curate has exciting plans lined up for this year with retailers as the focus.

It will soon launch a seamless integration with Shopify that lets retailers sync their entire inventory to their Curate page.

She says watch this space. 

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Building transparency in your supply chain

  • Opinion
  • November 14, 2019
  • Vanessa Thompson
Building transparency in your supply chain

Brands are under pressure to become more ethical, but how does this pressure apply to Kiwi fashion retailers? Unravelled Consultants founder and director Vanessa Thompson explains.

Read more
 
 

Coastlands celebrates 50 years in business

  • Opinion
  • November 13, 2019
  • Jennie Gutry
Coastlands celebrates 50 years in business

Coastlands Shoppingtown in Paraparaumu is celebrating its 50th year in business. Coastlands 50th birthday event manager Jennie Gutry shares some reflections on the centre's early years.

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Me|today pairing skincare and supplements launches

  • News
  • November 13, 2019
  • Sarah Dunn
Me|today pairing skincare and supplements launches

Consumers are often highly engaged with the brand that produces their skincare products, but less so when it comes to supplements. The idea behind me|today, a start-up selling paired product in both categories, is to leverage that engagement.

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Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Michael Hill to offer lab-grown diamonds in New Zealand

  • News
  • November 11, 2019
  • Sarah Dunn
Michael Hill to offer lab-grown diamonds in New Zealand

Traditionally, prospective proposers should spend three months’ salary on an engagement ring. It should be a diamond solitaire, ideally one carat or bigger. However, in a market where many younger shoppers are struggling with student debt, concerned about housing affordability and suspicious of mined diamonds’ ethical credentials, Michael Hill has moved with the times and introduced an alternative.

Read more
 
 

Winners of the 2019 Westpac New Zealand Franchise Awards announced

  • News
  • November 11, 2019
  • The Register team
Winners of the 2019 Westpac New Zealand Franchise Awards announced

This marked the 25th year for the Westpac New Zealand Franchise Awards. Independently judged by the NZ Business Excellence Foundation, the awards are organised by the Franchise Association of New Zealand. Read on to find out the winners.

Read more
 

Yealands Wine Group appoints Tiffani Graydon as CEO

  • Who's Where
  • November 9, 2019
  • The Register team
Yealands Wine Group appoints Tiffani Graydon as CEO

New Zealand wine producer Yealands Wine Group has today announced the appointment of Tiffani Graydon as its new chief executive. Graydon has previously worked at Yealands in a GM sales and marketing capacity.

Read more
 
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