Lessons from the 2015 Retail Leaders Forum in Sydney

  • News
  • March 10, 2015
  • Sarah Dunn
Lessons from the 2015 Retail Leaders Forum in Sydney

The global retail advisor was one of a wide range of industry figures from companies such as PayPal, Walmart and Pandora who spoke at the Retail Leaders Forum in Sydney last week. Retail NZ’s general manager of marketing and communications, Helen Clifton, talked to The Register about her time there.

She said there were around 450 delegates from a variety of large organisations present, noting that few New Zealanders seemed to have turned out.

“Any brands that I recognised as being in New Zealand were Aussie brands like Number One Shoes.”

Clifton felt this was because the two-day conference represented “a reasonable investment” in terms of time and money, but believed her visit had been well worthwhile. She said there could be a perception among New Zealand retailers that what happened in Australia was not reflective of the Kiwi business environment, but this was shown to be untrue.

“What we believe the New Zealand sector should be doing, as far as omnichannel, mobile devices and all those trends in customer engagement, was absolutely underlined by what we heard at the conference.”

Clifton said Jennings’ talk focused on the need for retailers to move with the times. She shared another quote from his address: “We need to become obsessive, relentless students of retail, always learning new things.”

Clifton listed four key points to focus on from the forum.

  1. Your brand. You have to absolutely stick to your brand because your brand is everything. It’s about continually evolving your offering.
  2. Relevance is key. You have to be relevant to your customers – this is where mobile marketing comes in because people are researching online, and maybe buying, but they are not unlikely to make another purchase instore if a “click and collect” option is offered. Omnichannel customers make two to four times the average spend of single-channel customers.
  3. Data is huge. It’s a way of continuing to interact and be relevant to customers, but you should be careful to balance being relevant with being minimally invasive.
  4. Staff and culture are everything. Something that really came through from the successful companies presenting at the forum was that getting their staff to buy in to the essence of their company values by investing in them, valuing them, training them and listening to them was essential to their success.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Sponsored Content

New Zealand loyalty program members want rewards quickly

Research reveals New Zealanders are getting value from their programs.


Torpedo7 evolves its bricks and mortar strategy

Torpedo7’s new flagship at Westfield Newmarket represents the next step in the evolution of this former pureplay’s bricks and mortar strategy.


Visual merchandising tips from top designer Kris Ericksen

  • Design
  • October 9, 2019
  • Sarah Dunn
Visual merchandising tips from top designer Kris Ericksen

The Judge’s Choice award for the Welly Loves WOW Window Dressing Competition this year went to Danish jewellery retailer Dyrberg/Kern’s luminous window display. The designer behind it, Kris Ericksen of Plato Design, shares some tips on how to put together a stunning piece of visual merchandising.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

The Kai Box talks plant-based business

  • News
  • October 9, 2019
  • Sarah Dunn
The Kai Box talks plant-based business

Auckland-based vegan food company The Kai Box is riding a wave of consumer interest in plant-based food. Co-founder John Mellows shares some thoughts on the popularity of veganism with us.

Read more

Peek inside the new Sass & Bide store at Westfield Newmarket

  • Design
  • October 8, 2019
Peek inside the new Sass & Bide store at Westfield Newmarket

The new flagship at Westfield Newmarket is Australian label Sass & Bide’s third in New Zealand and 16th in total. Take a look at its fit-out in our gallery below.

Read more
Sponsored content

Zoe & Morgan talk music

Our friends at OneMusic caught up with the lovelies at Zoe & Morgan to learn about what makes their stores hum.

Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit