Close
 

UPDATED: Cotton On staff told to be fun and “keep it real” or face getting fired

  • News
  • March 19, 2015
  • The Register team
UPDATED: Cotton On staff told to be fun and “keep it real” or face getting fired

Staff being young and hip is a matter the company takes very seriously. Speaking about unacceptable conduct, it warns: “Any team member found engaging in any of the below acts will be subject to disciplinary action which may include counselling, warnings or instant dismissal.”

A Cotton On spokeswoman would not tell The Age if any of its workers had been laid off for not being fun enough. 

She said its aforementioned values show what’s expected of Cotton On’s staff.

"If a team member were to be found to behave in a manner or represent themselves in a way that was not honest, genuine, respectful and transparent (for example) then yes – we would consider those behaviours to be a misalignment with our value of ‘Keeping it Real’,” she told the paper.

There is no confirmation whether this code of conduct applies to Cotton On’s New Zealand employees, too.

Its careers website shows 39 jobs available in New Zealand, but none of the previous values are mentioned in the job descriptions.

Nigel Austin founded the company in 1991, in Geelong, Australia.

It now has nine brands under its belt, including Typo, Rubi shoes and Cotton On Kids, resulting in over 1300 stores and over 19,000 employees worldwide that are “keeping it real.”

The company made headlines last year after a quote from 2004 cult film Mean Girls, “You Can’t Sit With Us,” was printed on bags, clutches and T-shirts.

This caused a stir amongst the public, with many of them taking to social media to say it promoted bullying. 

One user posted, ““Really, Cotton On? I know it’s a quote from Mean Girls and I know it is meant to be cute but don’t we have enough trouble with bullying? #nobullys #retail fail.”

The products were pulled from the range.

Cotton On Group's corporate office released a statement in response to the article the day after it was printed in Australia:

"The Cotton On Group is disappointed with the article published by Fairfax today. The article was inaccurate and a misrepresentation of our culture, values and employment practices.

We are extremely proud of our culture and the values upon which this culture is built and we absolutely encourage our team members to embrace and embody these. 

To clarify, our values and the referenced Code of Conduct are not conditions of employment, as was clearly expressed to the journalist."

Starbucks has also attracted negative media attention for its demands on staff, after announcing it would encourage baristas to try to talk to customers about race relations. Baristas will write “Race Together” on coffee cups before handing them out, before seeking to engage the customer in a conversation.

“When did you first become aware of your race?” is one question a barista might ask a patron who is interested in starting one of these free-range “organic dialogues," Starbucks’ spokesperson Linda Mills told the Christian Science Monitor.

What could possibly go wrong?

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Michael Hill International posts $17m profit

  • News
  • August 22, 2019
  • Radio New Zealand
Michael Hill International posts $17m profit

Jewellery retailer Michael Hill International has reported a lift in profit but is feeling the pinch of lower sales and squeezed margins.

Read more
 
 

Dylan Mulder explores new digital frontiers in the fashion world

  • Design
  • August 22, 2019
  • Findlay Buchanan
Dylan Mulder explores new digital frontiers in the fashion world

“What might a Louis Vuitton or Off-White digital piece of clothing be like?” Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion, mused to Vogue in April earlier this year. The question came in the wake of Carlings, a multi brand Scandinavian retailer, selling out its first digital-only clothing line. The process saw fashion designers manipulate photos of customers, so it appeared as though they were dressed up in Carlings' apparel. Customers would then go on to share the photos of themselves on digital platforms, Instagram, Facebook, and the rest, without actually having to wear the clothes.

Read more
 
 

Gem Retail Hotlist: Be Free Grocer flourishes in Palmerston North

  • News
  • August 21, 2019
  • Sarah Dunn
Gem Retail Hotlist: Be Free Grocer flourishes in Palmerston North

Retail isn’t an obvious next step for a couple who met during five years’ volunteering at a Malaysian wildlife sanctuary, but Bronwyn Green and David Phillips’ passion for animals has led them to tackle waste management from the shopfloor. Green shared insights about their plastic-free grocery store Be Free Grocer with The Register.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

The bridal industry changes driving Karen Walker’s new Atelier range

  • Design
  • August 20, 2019
  • Sarah Dunn
The bridal industry changes driving Karen Walker’s new Atelier range

In the last couple of years, Kiwi fashion designers like Ingrid Starnes, Juliette Hogan and Paris Georgia have rolled out bridal ranges. Now they’ve been joined by Karen Walker. We asked Walker what’s behind the rise of designer bridal.

Read more
 
 
News

Are you on The Retail Hotlist 2019?

Join us in celebrating the vitality and innovation of New Zealand’s retail sector by voting for The Retail Hotlist. The NZ Retail team and Gem, ...

 

Shop with The Register: Dress up for New Zealand Fashion Week

  • News
  • August 19, 2019
  • The Register
Shop with The Register: Dress up for New Zealand Fashion Week

Retailers are busy, and busy people don’t have time to be constantly catwalk-ready. But if you’d like to shine a little brighter while checking out the new season apparel at New Zealand Fashion Week, here’s some great ideas for professional women.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}