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Which products are shoppers losing interest in?

  • News
  • February 24, 2015
  • Sarah Dunn
Which products are shoppers losing interest in?
Foodstuffs NZ

Now considered obsolete or downright unappealing by the average shopper, the vintage grocery items were included in Statistics New Zealand's first-ever consumers price index (CPI) in 1914. By measuring price changes within this virtual shopping basket, Statistics NZ can see the value of a dollar while also gaining a snapshot of what Kiwi shoppers are buying – or avoiding.

Men's trackpants may be the new tripe if last year's CPI review is anything to go by. Trackies are among 11 formerly-common purchases Statistics NZ has decided to stop measuring. The other 10 are: particle board, burglar and car alarms, video cameras, car stereos, recordable DVD discs, tennis racquets, squash club memberships, indoor plants, video game hire and e-book readers.

Most of these products have been thrown out of the basket because of declining or low consumer expenditure caused by changing tastes and evolving technology. New cars now come fitted with both alarms and stereos, removing the need for shoppers to buy the systems separately, while modern mobile phones appear to be responsible for the demise of both video cameras and e-book readers as New Zealanders prefer to record video and read books on their phones or tablets.

Booksellers NZ chief executive Lincoln Gould says his members welcome the change. “There is talk that more and more people are powering-down their e-readers and storing them in their top cupboards along with their disused fondue sets.” He says traditional books continue to sell well, and booksellers enjoyed a bumper Christmas.

Minimal changes were made to the CPI's food section during its last review, with packaged leaf salad, frozen prawns, breakfast food drinks and cider added and nothing edible removed. According to supermarket giants Foodstuffs NZ and Progressive Enterprises, New Zealanders remain as keen as ever for traditionally popular products such as cow's milk, bread and butter, but their enthusiasm for healthy alternatives such as coconut water is increasing as well.

Foodstuffs NZ’s PR director Antoinette Laird says overall bread consumption is flat but white bread has dropped by 11.5 percent over the last year: “This suggests consumers are moving away from white bread to healthier alternatives.”

While gluten free bread sales are still very small, Laird says the segment is growing strongly and its value has increased by 20.5 percent over the last year.

In the United States, the New York Times cited statistics from Euromonitor International indicating consumers are moving away from sugary breakfast cereals due to health concerns and changing demographics. It said the market had dropped by nearly $4 billion since 2000.

In the same year, Marketwatch reported on analysis led by Rabobank indicating that during the last five years, the nearly $4 billion US market for chewing gum had fallen by 20 percent in volume and 11 percent in sales. The market is led by candy giant Mars.

Rabobank’s data suggested that gum had fallen out of fashion with younger consumers and been eclipsed by breath mints.

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Hemp products go beyond the specialty shelves

  • News
  • March 25, 2019
  • Sarah Dunn
Hemp products go beyond the specialty shelves

Since hemp seeds’ legalisation for growing, manufacture and sale in November 2018, supermarkets have quickly pivoted to include hemp products such as protein powder in their health food and specialty sections, but the trendy ingredient has already found its way into mainstream product categories.

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No longer just for hippies: Is hemp the next coconut oil?

  • News
  • March 25, 2019
  • Sarah Dunn
No longer just for hippies: Is hemp the next coconut oil?

The Naturally Good Expo, held over June 2 – 3 in Sydney, will bring retailers, brands and practitioners together to learn about all things healthy, organic and natural. Among the topics discussed by industry leaders at the expo is the recent legalisation of hemp – it’s popping up everywhere. We asked John Leith of supplier Hemp Oz and speaker Susan Tapper of Holistic Marketing Healthy Sales for more information about this exciting new product category.

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Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Retailers gather for insights at NZ Retail and The Register's breakfast

  • News
  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

Read more
 
 

Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

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Chinese businesspeople raise millions for Christchurch victims

  • News
  • March 21, 2019
  • Radio New Zealand
Chinese businesspeople raise millions for Christchurch victims

A group of visiting Chinese businesspeople have raised $2.35 million for victims of the Christchurch mass shooting.

Read more
 
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