Close
 

Are retailers the most optimistic SMEs in New Zealand?

  • Advertising
  • February 24, 2015
  • Elly Strang
Are retailers the most optimistic SMEs in New Zealand?
Love Hokitika

Yellow’s 2014 SME survey found that 66 percent of small to medium enterprises in retail and wholesale are expecting a profit increase this year.

This is above the national average for SMEs, which is 54 percent.

Despite this optimism, retailers voiced their concerns about their ability to attract new customers. Nine out of ten retailers said this was a big concern for them.

Anxiety came through in other areas related to gaining new customers and competing with popular online stores.

These were: keeping up with digital marketing trends (86 percent concerned) and implementing new technologies (79 percent concerned).

Yellow CEO Michael Boersen says the survey looked at the worries that kept business owners awake at night.

He says its results showed that besides attracting new customers, rising costs and new revenue streams remain an ongoing worry for SMEs.

“We think that business owners are aware of how bombarded consumers are with messages from an ever-increasing number of channels,” he says.

“Competition these days isn’t just a new shop a few streets over, it’s your competitor set online too.”

Retailers who run smaller operations, particularly in areas outside the major cities, face an uphill battle to both preserve and gain customers.

But retailers around the country are showing ingenuity to combat these concerns in difficult times.

Rebecca White is the owner of Red Streetwear in Hokitika and founder of the ‘Love Hokitika – our cool little town’ campaign.

The campaign promotes local businesses by banding retailers together to achieve the common goal of encouraging people to buy locally.

“It was really born out of desperation, to be honest, because we were finding our local people weren’t coming into town and seeing what was on offer. They were letting their fingers do the walking on the internet,” she says.  

“We wanted to get everyone on board because everyone is struggling and together you can have a much bigger impact.”

Some of the initiatives Love Hokitika has undertaken are local market days, when retailers bring their stores out onto the footpath and spruce up their shopfront windows.

There’s also been a Christmas competition for shoppers where retailers put in a $100 voucher each. The prize pool equates to over $4000 worth of prizes that will be awarded to one lucky shopper.

Social media has been used to promote the campaign online, grabbing online shoppers’ attention.

The Love Hokitika Facebook page has just under 2000 likes and showcases new products and deals from stores which are part of the campaign.

White says the campaign has had hugely successful results, as have the participating shops.

“It’s really positive, it’s got people talking about retail again. It was necessary, that’s for sure,” she says. 

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Mergers: Making it work

  • News
  • August 17, 2019
  • Jai Breitnauer
Mergers: Making it work

We took an in-depth look at recent retail mergers. Jai Breitnauer compiled all the advice from the feature into this handy guide on how to get one right.

Read more
 
 

Mergers: What about the staff?

  • News
  • August 16, 2019
  • Jai Breitnauer
Mergers: What about the staff?

As part of a recent look at retail mergers, Jai Breitnauer considers their effect on staff.

Read more
 
 

Walk Ethical: The new way to commit to providing a better workplace

  • Sponsored content
  • August 15, 2019
  • Sponsored content
Walk Ethical: The new way to commit to providing a better workplace

Colmar Brunton recently reported that over 90 percent of Kiwi consumers would stop buying goods and services from businesses found to be unethical. Walk Ethical is the new accreditation available for business to show they’re dedicated to ethical standards in the workplace.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
News

Are you on The Retail Hotlist 2019?

Join us in celebrating the vitality and innovation of New Zealand’s retail sector by voting for The Retail Hotlist. The NZ Retail team and Gem, ...

 
 

A Kiwi working abroad at Amazon and Microsoft talks Amazon Go

  • Technology
  • August 15, 2019
  • Idealog
A Kiwi working abroad at Amazon and Microsoft talks Amazon Go

Businesses across the board are now laser focused on how to create the best possible customer experience, but how do companies big and small ensure they’re placing people first? At the CX Conference 2019, Microsoft global industry marketing director of retail and consumer goods Catherine Brands shared her unique New Zealand insights from working at Amazon and Microsoft, including what it was like to be one of the founding team members to launch Amazon Go.

Read more
 

Inside Allbirds' first New Zealand store

  • Design
  • August 15, 2019
  • Lara Wyatt
Inside Allbirds' first New Zealand store

Founded by New Zealander Tim Brown, sustainable sneaker company Allbirds went ahead and conquered the US market before opening on home territory. The first Kiwi Allbirds store launched in Auckland's Britomart today. The Register's sister publication Good was there to check it out.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}