The majority of products are handmade in Lush’s factory in Australia, except for the facemasks, which are made near Auckland in Silverdale.
If the products smell good enough to eat, that’s because they almost are.
Ingredients used in products include fresh fruit and vegetables, honey and beeswax.
The shop’s fit out also plays into this idea.
Blackboard-like signage featured around the store testifies to the days when Lush was starting out and used the cost-friendly solution of blackboards and chalk to make signs.
Now, the strategy gives the shop a marketplace feel.
Colourful bath bombs of all shapes and sizes are spread out in bowls on a table, resembling fruit baskets at a marketplace.
Tubs of facemask product are chilled on ice in large metal bowls with fruit toppings. The soap display looks like a cheese deli, with stacks of smaller square bars and big wheels.
Actually eating the products is discouraged, but that doesn’t dissuade people from trying.
McCoy says staff have found crackers next to face masks, which someone has tried to dunk in and eat, as well as bite marks in soap bars.