The glass screen which looks back into the crafting area of the butchery means customers are connected with their purchase from choosing, cutting, and purchasing. Every design aspect has been enhanced for the space, including even the fridges as a point of interest.
“The client was really set on tiles,” says Whaley. “So, we took inspiration from the fridges and we wanted to have a good display, so we developed it around that. You can see there is that preparation area behind the glass, for both safety and it brings the theatrics of retail to life, and that was a really big part of that space.”
The classic butcher’s subway tile is seen throughout the fit out, with darker fittings juxtaposing the lightness they bring to the space. Marble flooring brings in a popular trend of the season, while wall decals and a specialty viewing window makes the space its own.
“They definitely wanted to take butchery to the next level, they wanted to make it more of a delicacy. There is a new trend of people not wanting to eat meat every day of the week, so when you do go and buy it, it has to be something special. So, they’re bringing the luxury and the glamour back to those sophisticated cuts of meat.”
Whaley comments that although the fit out and overall design are key to enhancing the business, importance is also placed on how the space is continuously run. Praising Well Hung’s educated and engaged staff.
“We were thrilled with the product, every time you go in there it looks and feels amazing. But past that they’re just so friendly. They have amazing people in there. Retailers can live and die by the staff they have in the store, and the staff that man the shop know so much about the product and you can tell they’re really engaged.”
She stresses the importance of engagement to solidify a good customer base, and although she says a well-designed space can bring people in, it’s the staff that ultimately keep them there.
“There is always going to be choice around for customers, so if you’re going to try create loyalty or a strong brand, it’s got to stand out, and that’s what they really wanted to do.”
Well Hung Butchery utilized Spaceworks to help create a cohesiveness between a premium product and a premium store design. The teams worked closely together to create a unique environment which supported the product and the customers wanted to be closer involved in what they were buying.
“The store should be like a gallery background, one that either supports or enhances the product allowing it to be the hero. What we’ve done is enhance the product which in turn enhances the environment.”
“We made sure that the retail fit out really spoke volumes and supported the product,” says Whaley. “The look and feel in there is fantastic, but it doesn’t over take from the product, its very on par with what is on offer and communicates the end message of what they’re trying to deliver.”