One of the biggest events on the gift industry calendar, The Winter Gift and Homeware Fair, organised by XPO Exhibitions, presents wholesalers with an exclusive opportunity to exhibit their products in front of thousands of genuine trade buyers.
Autumn, Winter and Spring, the NZ Gift Fairs are a chance for both wholesalers and retailers to connect exclusively. The Winter Gift Fair for 2018 is located in Christchurch’s Horncastle Arena, Sunday 17th & Monday 18th of June. The only South Island fair of its calibre, the Winter Gift Fair showcases the very best new products to South Island retailers. With new ranges being presented by wholesalers freshly back from international fairs, retailers also get first insights into industry trends before the Auckland Spring & Autumn Fairs.
The Winter Gift Fair is well as being the only one of its type on the mainland and offers buyers with a full visiting experience. Feature destinations including Design Exchange, Kiwi Quarter and a variety of industry led seminars provide a wealth of information to retailers looking to upskill on vital industry trends. There’s even the new ‘Après Ski Lounge’ on the exhibition floor for unwinding after a long day of product viewing. To make the most out of your visit Discover Dine and Stay has been crafted by XPO to provide visitors with recommendations on where to stay, what to do & what to eat during their trip to the Garden City.
As Christchurch’s retail scene continues to grow and develop, so does the Winter Gift Fair, this year offering more that 30 new exhibitors. Along with new products on the market, NZ Gift Fair’s Design Exchange area, features some of the most creative suppliers, providing buyers with a new exciting collection of truly unique products. Launched in late 2016, Design Exchange is the inspirational sourcing experience full of new wholesalers featuring the latest trends.
Litesha Buffett, Exhibition Manager for the NZ Gift Fairs, highlights the importance Mainlanders place on community and supporting one another, which can be seen through the popular demand of the Kiwi Quarter, an area specially dedicated to Kiwi made products.
“People in the South Island are real creators,” says Buffett. “So, an area like Kiwi Quarter, has been established to support locally made. Beyond just souvenir products, Kiwi Quarter celebrates the variety of what New Zealand has to offer from skincare to linens, clothing, toys and more. And the best thing about local producers? Usually the heartfelt stories that accompany their pride and glory on display.”
“Exhibiting at the Winter Gift Fair is also a great opportunity for first time exhibitors to get the help they need, in a more boutique environment.” says Buffett. “We can be talking to and mentoring people for over a year before they exhibit… We assist them through the process of first time exhibiting, and ultimately help them to get the best results from exhibiting at the Gift Fairs.”
“There are about 100 exhibitors at Winter Gift Fair,” says Event Director, Tony Waite. “Even though its smaller than Autumn & Spring Fairs, there is still a lot of onsite buying power, about $3.5 million in sales from the one show. Retailers just need to get there, and then we can deliver a quality buying experience.”
Each visitor attending one of the Gift Fairs is required to register to attend by providing proof of identity and business ownership which verifies they are serious buyers and not just personal shoppers. For wholesalers who are investing the time, effort and money into exhibiting, having qualified buyers means greater sales and a higher return on their investment.
Family owned and operated, XPO Exhibitions has been at the forefront of the trade fair scene for decades. The team is known for its ability to organise many of New Zealand’s leading industry trade exhibitions, and seamlessly host the three NZ Gift Fairs each year.
NZ Gift Fairs in conjunction with the NZ Gift Trade Association (NZGTA) have has also invested in establishing an invite only Key Buyer Programme. “We make sure these buyers are looked after. We offer them VIP services such as transport to and from the event, a quiet place to do business and we ensure any leads are followed up after the event.” says Waite. “Wholesalers are able to nominate their key buyers to be included in this programme.”
To compliment the NZ Gift Fairs, XPO launched an online arm: www.gifttrader.co.nz. A website to connect retailers and exhibitors throughout the year. Only those that have attended a fair have access to it and it gives the buyers and sellers the ability to be able to continue to trade even when the shows aren’t on. “People who are registered can log in any time day or night and purchase products directly,” says Buffett. “We can connect them to any wholesaler at the fair who has listed their products on the site, we just facilitate the handshake between the two parties.”
With over 90% of the Winter Gift Fair now sold to exhibitors, Christchurch’s thriving retail community is showing no signs of slowing down. “We are really excited about this event and the huge enthusiasm we are seeing towards the South Island” says Tony “mostly it’s just great to be able to help our retail & wholesale communities flourish by providing them a fantastic opportunity to connect.”
When: Sunday 17th & Monday 18th June 9am to 5pm
Where: Horncastle Arena, Christchurch
If you would like to find additional information about Winter Gift Fair 2018, check out the official NZ Gift Fair website.