Customisable control and caution
Bright Light works with the leading suppliers of refrigeration equipment in New Zealand and have been heading up the lighting for some of our biggest supermarket chains for the last four years.
Andy Sheppard says that being able to customise colour, shape, and length of their LED lighting gives a store a better chance of matching light colour temperature to the surrounding areas for a unified appearance.
“We have the ability and the workshop facilities to be able to customise sizes, so we can accommodate odd requests that [supermarket representatives] may have.”
David Powley says Bright Light can create a customised lighting system for any store while also giving those retailers more control over their lighting.
“The use of lighting controls, changeable lighting or the amount of lighting, should be dependent on the store and other factors such as natural light coming into the space. In the daytime, you don’t need as much because you have that natural light. So, stores being able to control their light can add to that efficiency.”
A well planned and lit store helps customers find the items they need and influences them to stay and browse which leads to more sales.
Bright Light’s lighting system is extremely cost-effective but is also safer for staff and customers. Powley says Bright Lights initially developed its LED lighting as a safer alternative to existing supermarket lighting products before shifting its promotional focus onto the additional benefits the system offered.
“When you’re talking about high-voltage products that have to be clipped in and unclipped by the staff there can be casualties. Also with food safety, they aren’t glass tubes anymore. So, there is no way for it to break or shatter.”
Glass lighting has a high tendency to shatter or explode. If that happens on or around products a large loss of profit will follow as the items must be disposed of to ensure safety.
A shift from high-voltage to Bright Light’s low-voltage controllable lighting allows retailers to section off lighting areas rather than turn off largely interconnected circuits.
So, if staff are required to clean areas where water may be involved, no product has to be left in darkness for an extended period of time.
The systems that Bright Light has created are specially designed to enhance the visual appeal of certain products.
Since the introduction of LED technology in New Zealand, Bright Light has been a leading manufacturer and supplier offering a wide range of products available for supermarket retailers.
The range available to supermarket retailers is specifically designed for the sector, with down lights and space lighting that can all be manipulated to enhance product appearance and, ultimately, sales of that product.
Bright Light works at a wholesale level, but the company encourages retailers to enquire about the lighting that would work best for their store.