When they moved into the Ponsonby space, it had the crucial attributes of being large and central, but Dan Eagle says the kitchen and office area were “cheap and nasty”. They made the best of its industrial vibe for several years while saving towards its renovation, and carried out the upgrade over several stages.
Bing completed the new kitchen two years ago, and at the time, the Eagles discussed having him install “something bigger” but had to wait for their budget to catch up before the next stage of the fit-out could begin. It was finalised early in 2018.
Phase two of Bing’s fit-out is referred to as ‘the pavilion’. It’s a roofless space in a corner of the Mr Bigglesworthy shopfloor flanked by a bank of modular wheeled seating and plywood-panelled walls. Most of Good Form’s stock fits inside.
Dan Eagle says the couple had initially hoped to use the pavilion as a space for Emma Eagle to work on their business, but the completed pavilion structure was so intriguing that customers couldn’t resist coming in to get a closer look.
“It’s just so nice and it feels so fancy,” Dan Eagle says. “It kind of delineates the other space but it’s still open.”
As well as the pavilion, the new update includes cantilevered plywood wall displays installed around the wider Mr Bigglesworthy store. The space had no existing storage or back room when the Eagles first moved their business in, so the extra storage beneath the shelving has been a real boon.
The Eagles first met Bing at an event, where they discovered in conversation that they had similar design influences, admired similar architects, and had even interacted before through a deal on Trade Me.
The couple asked Bing to create something “simple, elegant, and linear” for their store. The finished fit-out would need to be attractive while not outshining the products, and avoid clashing with the furniture’s various styles.
“We still had a budget that wasn’t exactly massive,” Dan Eagle says. “I kind of trusted that we had the same sort of aesthetic from the start.”
He says there’s a real synergy between the resulting fit-out and the two brands’ design ethos: “I think the best designs, with our products, are so good they just fit into your life and you don’t even notice them but when you look back, you go, ‘That was very well done.’”
Bing does have form when it comes to fit-outs, and Good Form isn’t his first retail space either. Most recently, he’s made some ceramic tiles for New Zealand apparel retailer Kowtow’s first store in Wellington in collaboration with interior architect and designer Rufus Knight.