When Lorna Jane started out in the fitness industry as an instructor, women only wore Activewear when working out. Lorna says “it was rare to see someone wearing their sweats outside of their class or the gym because it wasn’t that comfortable and didn’t motivate them for the day ahead – it wasn’t a longevity […]

New Zealand-American footwear company Allbirds has recently released a natural high performance range ‘Tree Dasher’, made from plant based materials. With covid-19 at large, manufacturing businesses have began to consider the health of the planet. Made from sugarcane, eucalyptus and merino wool, the Tree Dasher’s CO2e (carbon dioxide equivalent emissions) is 30 percent less than […]

Retailers have had to quickly adapt to a new way of consumption as Covid-19 changes operation abilities. To counteract the expected increase of disputes, chargebacks and fraud, Mastercard has made free its Ethoca Alerts service. Mastercard’s fraud and chargeback dispute resolution service, Ethoca Alerts, will be available to all retailers until July 31, 2020 and is […]

NZ Marketing’s speciality E-issue, Marketing in Lockdown, is now live. The e-mag acts as a guide for the wider industries include retail, tourism and hospitality. Click the link here to read the issue. MARKETING IN LOCKDOWN Reaching and retaining customers while in a nationwide Lockdown, amidst a global pandemic, meant that marketers had to come up […]

Good talks to prominent New Zealand footwear designer and influential businesswoman Kathryn Wilson about running a company during COVID-19 and beyond.  Being in the shoewear business for 17 years is an achievement in itself, and not only that, Kathryn Wilson has experienced the ins and outs of operating a business during two recessions. An eternal optimist (which […]

Stanley St has created and launched a campaign and free digital tool kit to give a voice to businesses impacted by Covid-19, while encouraging Kiwis to get behind them. The Support Local, Shop Local campaign features struggling businesses shouting their support to other businesses in the area, a true reflection of ‘he waka eke noa’ […]

No Ugly is raising two fingers to fake beauty, launching No Ugly Skin, the first ready to drink collagen product of its kind in New Zealand. Co-founder of No Ugly Jo Taylor says, “it wasn’t easy to make and took us more than a year to develop but finally we are proud to launch a no […]

Committed to providing its audience with eco-friendly content, Urban List has launched new platform ‘Urban Sustainability.’ Although the Covid-19 pandemic has brought global havoc, it has also brought a significant reduction in pollution, with 2020 marking the first decline in global emissions in more than a decade. Seeing such change has inspired Urban List to […]

By Richard Conway Last week, Google made an unexpected announcement that it would be allowing e-commerce businesses the ability to list their products on Google Shopping for free. Initially, this will be launched on April 27th in the US with an expected global roll out before the end of the year. According to Bill Ready, […]