HelloFresh is set to become the first global carbon-neutral meal kit company thanks to an international sustainability initiative that is committing to offset 100 percent of its direct carbon emissions. From its internal operations and offices to delivery and corporate travel, HelloFresh will offset carbon emissions by investing in several climate protection projects around the […]
The latest Retail Radar report by Retail NZ shows confidence is remaining positive in July, yet a significant chunk of the industry is still bracing for the impact when the wage subsidy ends this September. 75 per cent of retailers responding to a new Retail Radar survey reported feeling confident or very confident that their […]
Previously under the titles of Mitre 10 Garden Club and Mitre 10 Home Improvement Club, Mitre 10, with help from Quantum Jump, has revamped its customer club programme to a simplified ‘Mitre 10 club.’ As loyal customers are eager to hear more about both home and garden, the move to combining the two was encouraged. […]
There’s a lot that influences consumers between their first moment of awareness and the final purchase. Yet these influences can lead to the ‘messy middle’ where paths to purchase are anything but linear. Here, we explore a study by Google and the Behavioural Architects to better understand how marketers can use behavioural bias to sway purchase […]
Car sales are up on last year for the first time since the country went into lockdown. New vehicle registrations in July were up by 3.1 percent on the same month a year earlier, with 12,263 cars registered. Motor Industry Association chief executive, David Crawford, said the strong result for the month was unanticipated, given […]
