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12 April 2022

 
 

Retailers are feeling inflation and are turning towards increased pricing or online shopping

 
 

With rising inflation, 90 percent of retailers are set to increase their prices over the next three months or head towards online shopping. But what more can businesses be doing to minimise the impact on their customers?

 
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  NEWS
 
  April 12, 2022
 
  Bernadette Basagre
 
 
 
 
 
     
 
   
 
   
 
 
 
 

Sable: Balancing both physical and digital businesses with Covid-19

 
 

Owner of Wellington-based salon Sable and its online extension, Anthea Digby-Smith, tells us how she has worked the past three years against the backdrop of Covid, and shares her digital strategies for success.

 
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  FEATURES
 
  April 12, 2022
 
  Bernadette Basagre
 
 
 
 
 
 

Unpacking the Viaduct-Commercial Bay TikTok beef and the marketing benefits

 
 

Auckland's Commercial Bay and Viaduct Harbour are fighting each other for "it-spot" status on TikTok. We get reaction from a marketing strategist on the pros and cons of such a tactic.

 
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  INDUSTRY INSIGHT
 
  April 12, 2022
 
  Bernadette Basagre
 
 
 
 
 
 
 
   
FROM THE ICG BUSINESS NETWORK
 
 
Kiwi businesswomen shine in Forbes 30 under 30
 

Kiwi businesswomen shine in Forbes 30 under 30

 
 
 
 
George Weston Foods for Ploughmans takes out May Kantar Ad Impact Award
 

George Weston Foods for Ploughmans takes out May Kantar Ad Impact Award

 
 
 
 
Branding for Good
 

Branding for Good