With Covid-19 rocking the retail industry into uncertainty, social media has become an extremely helpful tool for elevating brand presence and driving sales. Here we talk to Ryan Newton, general manager at social-led agency Culture, about the value of social strategy for a business’s success, and how to use each platform to the best of […]
Global small business platform Xero is addressing mental health in the workplace with the launch of its new well-being initiative, The Check-In, for small Kiwi businesses. Following New Zealand’s first Level 4 Lockdown, research has shown that 58 percent of small business employees have not talked about their wellbeing within the workplace and 36 percent […]
The Advertising Standard Authority (ASA) has released ‘Influencers AdHelp Information’ which is set to help support the identification of influencer content. There has been a lot of grey area in the land of the influencers with the likes of #ad, #collab #sponsored #sponcon – And the ASA have put their foot down, stating from September […]
Clear blue skies, crowded malls and shoppers with full bags in each hand, it must be the Christmas shopping season downunder. While we are accustomed to these scenes each year as shoppers go out of their way to find the perfect gift, or secure a bargain, the COVID-19 pandemic has changed the world and the […]
