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04 September 2020

 
 

Social Guru: Culture’s Ryan Newton discusses the power of retail social media

 
 

With Covid-19 rocking the retail industry into uncertainty, social media has become an extremely helpful tool for elevating brand presence and driving sales. Here we talk to Ryan Newton, general manager at social-led agency Culture, about the value of social strategy for a business’s success, and how to use each platform to the best of […]

 
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  FEATURES
 
  September 4, 2020
 
  The Register
 
 
 
 
 
     
 
   
 
   
 
 
 
 

Workplace Wellbeing: Xero launches mental health check-in

 
 

Global small business platform Xero is addressing mental health in the workplace with the launch of its new well-being initiative, The Check-In, for small Kiwi businesses. Following New Zealand’s first Level 4 Lockdown, research has shown that 58 percent of small business employees have not talked about their wellbeing within the workplace and 36 percent […]

 
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  NEWS
 
  September 2, 2020
 
  Mollie Edwards
 
 
 
 
 
 

New influencer guidelines released

 
 

The Advertising Standard Authority (ASA) has released ‘Influencers AdHelp Information’ which is set to help support the identification of influencer content. There has been a lot of grey area in the land of the influencers with the likes of #ad, #collab #sponsored #sponcon – And the ASA have put their foot down, stating from September […]

 
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  NEWS
 
  September 3, 2020
 
  Courtney Devereux
 
 
 
 
 
 

Staying relevant in what could be the weirdest Black Friday ever

 
 

Clear blue skies, crowded malls and shoppers with full bags in each hand, it must be the Christmas shopping season downunder. While we are accustomed to these scenes each year as shoppers go out of their way to find the perfect gift, or secure a bargain, the COVID-19 pandemic has changed the world and the […]

 
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  OPINION
 
  September 3, 2020
 
  Matt Thompson
 
 
 
 
   
FROM THE ICG BUSINESS NETWORK
 
 
Kiwi businesswomen shine in Forbes 30 under 30
 

Kiwi businesswomen shine in Forbes 30 under 30

 
 
 
 
The Attention Seeker team expands with two new hires
 

The Attention Seeker team expands with two new hires

 
 
 
 
Branding for Good
 

Branding for Good