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23 December 2020


Local retailer insight: digital marketing with Safelet NZ


Sharron Jones and Brenda Tuffery of Safelet NZ A recent survey commissioned by Yellow New Zealand found that businesses with a 2-5 year tenure have felt the impact of Covid the most keenly. Darren Linton, CEO Yellow, says that while the effects of the pandemic may recede over time, the technological and economic disruption is […]

  January 4, 2021
  The Register

New Gen-Z brand set to challenge the beauty industry


Retail giant Gulf Marketing Group (GMG) has recently launched a Gen-Z targeted beauty brand for consumers in the Middle East. Disrupting the beauty industry, Glu celebrates each customer as an individual. Bold and expressive, it is a clean beauty destination that profiles niche beauty labels from around the world and empowers customers to discover beauty […]

  January 3, 2021
  Mollie Edwards

Enticing customers through new e-commerce experiences


As online shopping continues to rise, retailers need to be reassessing their e-commerce platforms and integrating immersive digital experiences to win over their customers. A new report from Accenture has found that Kiwis’ consumer habits are rapidly changing and retailers should expect to see a marked increase in online shopping this holiday season. “Lockdown left […]

  January 4, 2021
  Mollie Edwards

Is brand purpose the most important part of a business?


This is a marked change from the approach of the last century when corporations were dominated by a largely capitalist mindset. At the worst end of the spectrum business was about maximising value for shareholders with little regard for the environment, employees or even customers. If something sold, that was all that mattered. The introduction […]

  January 2, 2021
  Duncan Shand
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