Close
 

Visual merchandising tips from top designer Kris Ericksen

  • Design
  • October 9, 2019
  • Sarah Dunn
Visual merchandising tips from top designer Kris Ericksen

The Judge’s Choice award for the Welly Loves WOW Window Dressing Competition this year went to Danish jewellery retailer Dyrberg/Kern’s luminous window display. The designer behind it, Kris Ericksen of Plato Design, shares some tips on how to put together a stunning piece of visual merchandising.

To create the winning window display for Dyrberg/Kern, Ericksen transformed 12 metres of window frontage on the corner of Grey and Featherston Sts into a glowing landscape of bespoke pendant lights, giant wall panels and sculptures, all fashioned from yellow, black and white in varying shapes and sizes. The installation is inspired by the notion of spring and the exploration of patterns and textures.

The sculptures are made with Ericksen’s registered modular design concept, the Plato System, which consists of two dimensional interlocking pieces that can be fastened together and over-locked in a multitude of ways. 

Tell us more about your winning window display

This window display was created for luxury jewellers, Dyrberg/Kern’s flagship store in the heart of Wellington’s CBD. They wanted something ‘exceptional’ that would win them this year’s Welly Loves WOW retail competition. 

The theme for the WOW competition was ‘Inspired by Yellow’. I took this colour and boldly applied it with blacks and whites to create my overall theme of Honikoma - which means ‘honeycomb’ in Māori . Using my design invention, the Plato System, which comprises flexible, interlocking 2D pieces, I created 12 metres of display for Dyrberg/Kern, drawing ideas from my own WOW entry in 2014 - Phoenix Transformer*, which came second in the South Pacific section of the competition. 

I created a visual mix of geometric patterned panels. For the corner feature I created a form of rhombus, very similar to the centre panel of Phoenix Transformer. I then created three ‘light panels’ which each explore the many possible ways of interconnecting the Plato pieces and exposing the light through the gaps in the joins. One is a simple ‘tartan’ pattern in yellow and black that uses perpendicular interlocks. Another consists of 18 panels that each have different combinations of colours, orientations and textures. The final panel uses ‘triangular’ Plato pieces that demonstrate the emergent patterns resultant from the overlaps.

In your opinion, what makes a great window display?

Something that looks visually bold and simple from a distance, but which has intricacy and complexity when viewed close-up. This technique catches the eye, then captures the imagination.

Can you name some other retailers with inspiring window displays?

For this competition, I agree with the Welly Loves WOW Window Dressing Competition judges who gave honourable mentions to Abstract Design for going beyond a well-designed window and painting their storefront sunshine yellow, and Deryn Schmidt Lombard Lane’s gorgeous waterfall of paper cranes.

What concepts should aspiring visual merchandisers be thinking about?

While I’m not much of a shopper myself, I do appreciate a captivating retail display. For me, bold and simple works every time. That’s what draws me in. But then when I get there, I expect something more and that’s where I believe intricacy and complexity play their part. Visual merchandisers would do well to think about aesthetically pleasing the consumer as the first phase and then going beyond that and delivering something more than what they at first see.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
Sponsored Content

New Zealand loyalty program members want rewards quickly

Research reveals New Zealanders are getting value from their programs.

 
 
Design

Torpedo7 evolves its bricks and mortar strategy

Torpedo7’s new flagship at Westfield Newmarket represents the next step in the evolution of this former pureplay’s bricks and mortar strategy.

 
 

The Kai Box talks plant-based business

  • News
  • October 9, 2019
  • Sarah Dunn
The Kai Box talks plant-based business

Auckland-based vegan food company The Kai Box is riding a wave of consumer interest in plant-based food. Co-founder John Mellows shares some thoughts on the popularity of veganism with us.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Peek inside the new Sass & Bide store at Westfield Newmarket

  • Design
  • October 8, 2019
Peek inside the new Sass & Bide store at Westfield Newmarket

The new flagship at Westfield Newmarket is Australian label Sass & Bide’s third in New Zealand and 16th in total. Take a look at its fit-out in our gallery below.

Read more
 
 
Sponsored content

Zoe & Morgan talk music

Our friends at OneMusic caught up with the lovelies at Zoe & Morgan to learn about what makes their stores hum.

 

New ecommerce start-up Beer Hug prioritises fresh brews

  • News
  • October 8, 2019
  • The Register team
New ecommerce start-up Beer Hug prioritises fresh brews

A recently-launched online marketplace named Beer Hug aims to get fresher craft beer to consumers faster. Co-founder Adam Prentice shared some insight with us into why freshness is important.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}