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New Wellington flagship for Twenty-Seven Names

  • Design
  • January 30, 2019
  • The Register team
New Wellington flagship for Twenty-Seven Names

New Zealand womenswear label Twenty-Seven Names has opened a new Wellington flagship designed by Rufus Knight. 

The store replaces Twenty-Seven Names’ previous Wellington site, which the label had occupied for seven years, and relocates it to 27 Ghuznee St. The label has two additional stores in the Auckland suburbs of Newmarket and Ponsonby.

Knight is the award-winning designer behind Kowtow’s Wellington flagship, and Ponsonby’s Lonely store





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A Kiwi working abroad at Amazon and Microsoft talks Amazon Go

  • Technology
  • August 15, 2019
  • Idealog
A Kiwi working abroad at Amazon and Microsoft talks Amazon Go

Businesses across the board are now laser focused on how to create the best possible customer experience, but how do companies big and small ensure they’re placing people first? At the CX Conference 2019, Microsoft global industry marketing director of retail and consumer goods Catherine Brands shared her unique New Zealand insights from working at Amazon and Microsoft, including what it was like to be one of the founding team members to launch Amazon Go.

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Inside Allbirds' first New Zealand store

  • Design
  • August 15, 2019
  • Lara Wyatt
Inside Allbirds' first New Zealand store

Founded by New Zealander Tim Brown, sustainable sneaker company Allbirds went ahead and conquered the US market before opening on home territory. The first Kiwi Allbirds store launched in Auckland's Britomart today. The Register's sister publication Good was there to check it out.

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Glamour boutique launches an in-store partnership with influencer Simone Anderson

  • News
  • August 15, 2019
  • The Register
Glamour boutique launches an in-store partnership with influencer Simone Anderson

Newmarket occasionwear retailer Glamour boutique has hired social media influencer Simone Anderson to do hair and make-up at its in-store area The Style Space.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Mergers have a bad name, often connected to cronyism, monopolies and redundancies – but done well a good merger can reignite an ailing business.

 
 

Gem Retail Hotlist: I am Eva bares all

  • News
  • August 14, 2019
  • Sarah Dunn
Gem Retail Hotlist: I am Eva bares all

When Michele Wilson and Kylie James launched their period-proof underwear business via Kickstarter at the end of 2018, they each applied lessons learned from their first businesses. James shared the secrets behind an effective launch with The Register.

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Retail automation: RFID rebooted?

  • Technology
  • August 12, 2019
  • Rachel Helyer Donaldson
Retail automation: RFID rebooted?

As part of our series on how retail automation will change the industry, we examine radio frequency identification (RFID) technology.

Read more
 
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