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Peek inside Freedom Furniture’s new Newmarket flagship

  • Design
  • December 14, 2018
  • Sarah Dunn
Peek inside Freedom Furniture’s new Newmarket flagship

Freedom Furniture has finished a $1 million-plus renovation of its 23-year-old flagship in Newmarket. The refurbished store opened at the start of this month.

The renovations involved adding an extra 600 square metres of floor space into the concept store. Like Freedom’s other stores, it lays out its merchandise in displays that mimic private homes, with the flagship boasting an open-plan kitchen and design studio. It will also emphasise the brand’s furniture customisation.

Freedom Furniture managing director Debbie Ridling says Freedom predicts Newmarket will be “New Zealand’s shopping mecca” by 2020. The revamp coincides with Westfield’s $790 million redevelopment of the 277 shopping centre.

Ridling says Freedom’s investment in its Newmarket store underpins its commitment to bricks and mortar retail.

“While digital continues to grow exponentially furniture and homewares is still a very tactile shopping experience for our customers. We know that people are looking for an experience, not just a product.”

“We’re making a commitment to the shopper of tomorrow and the promise of the area becoming a retail hub. With Westfield at the southern end and Freedom at the top, we’re expecting the strip to be buzzing with foot traffic."

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Consumer confidence falls again, but still optimistic

  • News
  • June 20, 2019
  • Radio New Zealand
Consumer confidence falls again, but still optimistic

Consumers remain downbeat about the future of the economy, but are more upbeat about their own financial situations.

Read more
 
 

Automation will help retailers focus on customers

  • News
  • June 19, 2019
  • The Register team
Automation will help retailers focus on customers

More than 100 retailers have gathered at Freedom Furniture’s new Newmarket flagship to consider what the upcoming wave of automation technology offers for the industry. Speakers included Pier Smulders from Alibaba Group and Soul Machines’ Hilary O’Connor.

Read more
 
 

A guide to the four favourite business f***-ups I've made

  • Opinion
  • June 18, 2019
  • Wendy Thompson
A guide to the four favourite business f***-ups I've made

Wendy Thompson is the founder and CEO of the successful social media marketing agency Socialites, and has 16 years digital marketing experience in some of New Zealand's top advertising agencies. However. that doesn't mean she hasn't made her fair share of mistakes in her career. Here, in her typically colourful way, she shares four mistakes she's learnt from all her years in business – and the important lessons she learnt from them.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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The Kiwi start-up making edible coffee cups a reality

  • Design
  • June 18, 2019
  • Sarah Dunn
The Kiwi start-up making edible coffee cups a reality

The vanilla-flavoured, sog-resistant edible cups produced by Auckland company Twiice were four years in the making, but now they’re on the menu at Auckland cafes. We gave them a taste.

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The beauty of it: From start to success with cosmetics mogul Rowena Roberts

  • News
  • June 14, 2019
  • Courtney Devereux
The beauty of it: From start to success with cosmetics mogul Rowena Roberts

Rowena Roberts had zero experience in retail when she propositioned Estée Lauder to allow her to open a MAC Cosmetics store in New Zealand. Now, over 18 years later through her business Red Honey Cosmetics, she has sold luxury brands Jo Malone London, Bobbi Brown and MAC in New Zealand successfully. The cosmetics mogul talks to us on the most important aspects of running her businesses, and why no one should ever be afraid to do the literal dirty work.

Read more
 
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