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In their natural habitat: Gong Cha creates a selfie set for Instagrammers

  • Design
  • July 23, 2018
  • The Register team
In their natural habitat: Gong Cha creates a selfie set for Instagrammers

Taiwan-based bubble tea company Gong Cha is about to open the first in a new line of locally-designed cafes that aim to lure shoppers in with a fit-out that’s catering specifically for social media addicts. 

Gong Cha Takapuna will open on Hurstmere Rd at the end of this month. Inside, customers will be able to pose on a swing in a faux grass area in front of a graphic showing one of Gong Cha’s tea fields, creating an illusion that they’re really in the field.

“Creating a unique area within the store like this, with the company’s own particular brand logo, is a great way of allowing customers to enjoy their visit, while also providing something different and eye-catching that makes a great photo, as well as telling the company’s story,” says Sam Elliot, lead designer on the Gong Cha project for designer Spaceworks.

Apparently such selfie sets are common throughout Asia, where Gong Cha is very active.

Since launching just over a decade ago, Gong Cha has opened 1500 stores, including more than 600 outlets in USA, South East Asia and Australia, says Marcus Teh, New Zealand manager for Gong Cha.

“Bubble tea has been well received in the New Zealand market and is growing at around 20 percent per year here,” he says.

The new Takapuna store is the first of five additional Gong Cha stores scheduled to open in New Zealand in 2018, more than doubling the chain’s existing four-outlet footprint in Auckland.

In New Zealand Gong Cha is owned by the ST Group. The company also manages other retail brands such as Papparich and Hokkaido Baked Cheese Tarts turning over $8 million in sales and employing over 60 staff.

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Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

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Retailers gather for insights at NZ Retail and The Register's breakfast

  • News
  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

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Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Chinese businesspeople raise millions for Christchurch victims

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  • March 21, 2019
  • Radio New Zealand
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A group of visiting Chinese businesspeople have raised $2.35 million for victims of the Christchurch mass shooting.

Read more
 
 
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Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

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