Close
 

Mercedes-Benz presents Zambesi at Fashion Week

  • Design
  • July 20, 2017
  • Benjamin Mack
Mercedes-Benz presents Zambesi at Fashion Week

No stranger to sponsoring fashion weeks across the globe, Mercedes-Benz is working with Zambesi for the latest iteration of its Mercedes-Benz Presents designer partnership. One of the biggest motivations: innovation.

Fashion inspired by tech – or even utilising new tech – is nothing new. Likewise, car companies sponsoring a Fashion Week isn’t exactly ground-breaking.

But an automobile manufacturer sponsoring designers and showcasing the parallels between carmakers and clothesmakers in terms of innovation? Now that’s a shoe… er, horse… of a different colour.

This year is the fourth year Mercedes-Benz will be one of the main supporters of New Zealand Fashion Week. And for this year’s edition, they’re recognising iconic New Zealand label Zambesi – themselves no strangers to working with tech companies and other brands that focus extensively on innovation – as the brand’s 2017 Mercedes-Benz Presents designer.

Currently supporting more than 60 fashion platforms globally, including title sponsorship of Mercedes-Benz Fashion Weeks in Sydney, Milan, Amsterdam and Istanbul, Mercedes-Benz’s brass say there are unique parallels that exist between the automotive and fashion industries, including an embrace of avant-garde design, usage of high-quality materials, and first-class technical innovations that are all necessary ingredients for success.

Founded 1979, Zambesi will premiere its 2018 Autumn/Winter collection as ‘Mercedes-Benz Presents Zambesi’. The show will be the debut evening show at this year’s Fashion Week. To celebrate the partnership with Mercedes-Benz, Zambesi have also created two bespoke ensembles which will feature in the runway show.

Zambesi menswear designer Dayne Johnston says innovation is key to any industry – and teaming up with another innovative company from another industry can only benefit both brands.
“It is incredibly inspiring to be associated with a brand like Mercedes-Benz. Innovation, quality and craftsmanship are at the core of our design process, so we are very excited to be partnering with Mercedes-Benz who share those same values.”

Zambesi co-founder and designer Elisabeth Findlay says something similar. “Mercedes-Benz reflects confidence, sophistication and imagination, making it the perfect fit for Zambesi. The integrity of both brands brings a harmonious partnership which we look forward to celebrating!”

Earlier this year, Zambesi teamed up with smartphone makers Huawei for the launch of their P10 smartphone. Taking inspiration from the Pantone colour tones of the phone, the team commissioned the creation of four outfits, which were showcased at the Auckland launch event for the phone.

In addition to the ‘Mercedes-Benz Presents’ runway show on the opening night of Fashion Week, Mercedes-Benz will support the event as the “official automotive partner” by providing a fleet of official event vehicles to transport VIP guests, as it does at many fashion weeks around the world.

Ben Giffin, general manager of Mercedes-Benz Cars New Zealand says it was Zambesi’s strong reputation for high-quality innovation that most appealed to Mercedes-Benz for a team-up. “Fashion remains a key interest of our customers, and the New Zealand public alike, and we’re excited to deliver another luxurious and engaging experience at New Zealand’s most important fashion platform as an elite partner for a fourth consecutive year,” he says. “Over many decades, Zambesi have proven their commitment to New Zealand fashion, and established an outstanding reputation for high quality, innovative garments. We’re absolutely thrilled to partner with a brand of their calibre.”

The Mercedes-Benz Presents designer programme was first initiated at Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles in October 2003. Several designers were chosen to launch the initiative including Cynthia Vincent, Petro Zillia, Alicia Lawhorn and Louis Verdad. The programme has since evolved, and at the 2003 Mercedes-Benz Fashion Week New York, Badgley Mischka was chosen to be part of a style and design feature. Since then, designers such as Monique Huillier, Derek Lam, Carla Zampatti, Dame Trelise Cooper and Harman Grubisa have all been selected as Mercedes-Benz Presents designers.

Designers are chosen for their unique style, creative flair and quality craftsmanship, and all receive support from Mercedes-Benz, ranging from sponsored runway space, to behind-the-scenes features, and a vehicle to drive.

This story orignially featured on Idealog

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

Read more
 
 

Retailers gather for insights at NZ Retail and The Register's breakfast

  • News
  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

Read more
 
 

Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Chinese businesspeople raise millions for Christchurch victims

  • News
  • March 21, 2019
  • Radio New Zealand
Chinese businesspeople raise millions for Christchurch victims

A group of visiting Chinese businesspeople have raised $2.35 million for victims of the Christchurch mass shooting.

Read more
 
 
News

The Retail NZ Awards: What does it take to be a winning retailer?

Take this time to shine with the upcoming Retail NZ awards, a chance to show the retail industry what makes your business stand out. No ...

 

Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}