Close
 

For retailers, by retailers: George & Willy moves into retail items

  • Design
  • March 15, 2017
  • Sarah Dunn
For retailers, by retailers: George & Willy moves into retail items

Mt Maunganui-based company George & Willy has been making waves in the homewares sector for some time. Its products are known for attention to detail and a pared-back, functional aesthetic, and the company specialises in hand-making items which can’t be found anywhere else. Now, it’s turning its attention to store accessories for retailers.

Will McCallum, 26, is half of the duo behind the self-named company. He says George & Willy is about putting thought into creating attractive and functional items, including things commonly found in retail stores. Alongside the company’s furniture and smaller items clearly targeted at consumers are a highly durable commercial clothing rack; a round aluminium exterior sign and a double-sided open and closed sign. The latter was launched last week.

McCallum says this extension into trade supply was never planned – he and George Wilkins simply made items they felt were necessary, based on their own needs and experiences. Some of these items were for shoppers, and others were relevant to his and Wilkins’ experience as retailers.

“You see a beautiful store with a laminated sign and you go, ‘We could make that out of wood and it’d look really nice,’” he says.

The open/closed sign is handmade by Wilkins and McCallum using Lawson cypress wood and yachting braid.

Their round sign was created after he and Wilkins decided they wanted one for their workshop: “We asked around, but couldn’t find one anywhere.”

They realised that many companies in New Zealand sported round logos, and so put the sign into commercial production.  

It’s the small details that matter in retail, says McCallum:

“If you open a store, it kind of represents who you are… [Decorating it] is like buying a nice hat or a nice bag.”

George & Willy’s brown paper rollers are the company’s “bread and butter”, says McCallum. The signs sit in the company’s sweet spot, appealing to both commercial outfits such as cafes, and private customers who hang them in their home. McCallum says the financial security the rollers’ popularity offers allows the company creative breathing space.

He and Wilkins are currently planning a wholesale collection, and look forward to releasing “heaps” of new items over the next month or two. McCallum says that as George & Willy’s popularity with offshore customers grows, it is looking to grow the percentage of smaller items among its mix. Prohibitive shipping costs mean that the company’s furniture is less attractive to these shoppers.

“No way is somebody from Switzerland going to get a project desk shipped all the way there.”

Currently, however, McCallum’s got doors on his mind. He’s working on a door pulley system similar to one that was knocked together to keep sawdust from the workshop out of George & Willy’s on-site office, and believes the commercial version would be useful for cafes in winter.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
Sponsored Content

Wages: Don’t get caught sleeping in

The media reports of years of unpaid time for attending team meetings and opening or closing up stores in the retail sector highlights the action ...

 
 
Sponsored content

Batched Espresso: Premium products for the casual

Batched Espresso Martini is the latest product hitting liquor shelves. The pre-mixed cocktail goes far beyond traditional ready-to-drink beverages and introduces a new, premium way, ...

 
 
 
topics
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
How to open a store
Sarah Dunn considers what it would take to ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

First Aid Pod aims to give privacy to those in need

  • News
  • June 20, 2018
  • Elly Strang
First Aid Pod aims to give privacy to those in need

If you’ve ever been involved in an emergency in a public space, you’ll know that privacy is often desired for both the person under duress and the first aid responder trying to help. Three Dunedin retail workers had seen it happen all too often, so they’ve created the First Aid Pod – a pop-up tent that provides shelter and all the medical gear necessary to deal with such a situation.

Read more
 
 
 
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita@tangiblemedia.co.nz or call 022 639 3004

View Media Kit

}