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Allbirds teams up with other creative sorts for Wellington collaboration

  • Design
  • March 9, 2017
  • Benjamin Mack
Allbirds teams up with other creative sorts for Wellington collaboration

Allbirds teamed up with the coolest little capital in the world for Allbirds And Wellington, an eight-day citywide celebration of Wellington artisans and creators focused on quality, craft, and imagination.

Co-founded by Wellington native and former All Whites skipper Tim Brown, Allbirds has harnessed the unique and sustainable qualities of New Zealand merino wool to produce the Wool Runner, a shoe literally made out of wool. Although these days the company is based across the Pacific Ocean in San Francisco, the Allbirds And Wellington project saw the company team up with craft brewery Garage Project, coffee roaster Coffee Supreme, and chocolatier Wellington Chocolate Factory.

Each business inspired a limited-edition Allbirds And Wellington Wool Runner. Black in colour, each shoe included detailing capturing the essence of each partner brand. And in the true spirit of collaboration, each partner created an Allbirds-inspired product including a Garage Project Beer, Coffee Supreme special roast coffee, and a Wellington Chocolate Factory chocolate bar. Illustrations for the Garage project beer can and the imagery for a social media campaign for the collaboration were created by Toby Morris.

Brown says that while Allbirds is headquartered in California, the Land of the Long White Cloud remains the company’s spiritual home. “Allbirds And Wellington enables us to bring together the Wellington community to support local brands that approach their craft in a novel and natural way, while also paying tribute to Allbirds’ Kiwi roots,” he says. “Hopefully we’ll also be able to introduce these stellar Wellington brands to an international audience.”

Brown says Garage Project stood out as an example of a company looking at what everyone else was doing and then not doing that. Rather than play by the rules, he says, they do their own thing and are constantly evolving and building momentum. Its prodiuct line is "almost like an Instagram feed," he says.

The collaboration also came as Allbirds celebrated one year since the launch of its signature shoes. It was similar to Allbirds And San Francisco, which saw Allbirds open a pop-up shop in the Bay Area and team up with a variety of local businesses.

During the eight-day programme, Allbirds fans were also able to try on and buy limited-edition Wool Runners at a pop-up store located at creative video agency Wrestler in the hip Te Aro neighbourhood. If that wasn’t enough, Allbirds collaborated with artistic Wellington natives Andrew J. Steel and Toby Morris to craft a mural celebrating the partnership program. The two-story mural was painted at the beginning of the month in the Eva St alleyway.

So what’s the takeaway from all this? Allbirds may be flying high and far, but it always returns to its nest.

This story originally appeared on Idealog

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Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

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Superette to open new concept store showcasing international brands

  • News
  • March 20, 2019
  • The Register team
Superette to open new concept store showcasing international brands

Apparel boutique Superette has announced it will open an ‘international flagship’ in Newmarket on April 4. The store will feature handpicked products from both established and emerging international designers.

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What businesses can do to help support Christchurch and the Muslim community this week

  • Opinion
  • March 19, 2019
  • Rosie Collins
What businesses can do to help support Christchurch and the Muslim community this week

As many New Zealanders go back to work for the first time today since Friday’s attacks, feelings of anger, sadness, numbness, apprehension, and confusion will be shared around the country. Rosie Collins is the managing director of Step Changers, a registered charity working to normalise corporate social responsibility in New Zealand. In the wake of the Christchurch terror attack, she shares three ways businesses can help both their staff and the wider Muslim and Christchurch community this week.

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China and New Zealand’s year of tourism

  • Opinion
  • March 19, 2019
  • Juanita Neville-Te Rito
China and New Zealand’s year of tourism

Think about how to best welcome Chinese tourists into your store this year.

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Coca-Cola reveals how much plastic it uses

  • News
  • March 19, 2019
  • Radio New Zealand
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Profits for The Warehouse on the rise after restructure

  • News
  • March 19, 2019
  • Radio New Zealand
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The Warehouse has made a solid first half profit as it continues to restructure and invest in digital services.

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