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How to put the right information on your signage and stand out from the crowd

  • Design
  • February 8, 2017
  • Jenny Keown
How to put the right information on your signage and stand out from the crowd

Palmers’ Janalle McMeekin says Palmers’ branding has always been really strong and vibrant, and the outside of its buildings are striking. 

“We do struggle a bit more internally though, with the green often merging into the background with all the garden green colour, so for our newer stores we introduced yellow signage which stands out a lot better.”

Palmers tries to keep the look consistent for the different types of messages though, with rules around their application and use. 

“We break it down into brand, informational (conversational or corporate) and promotional,” McMeekin says.

Retail Dimenson’s Kyle Pennell says that choosing the right partner is critical for any retailer to get the most out of their signage strategy.

“I think the best examples of signage occur when the brand agency, the retail designer and the signage implementer work together closely with the customer to arrive at a workable solution,” he says.

In Pennell’s experience, when one of these parties is excluded from the discussion or is brought in late to the discussion, mixed results typically occur.

These agencies are all expert in their field and when you bring the power of the combined experience together, you see great results, he says.

Hypermedia’s Ben Partington agrees: “The in-store piece is one of the most important touchpoints but is often the last thing that brands consider and leave budget for,” he says.

 “If you think about your daily life and how many messages you are exposed to – the chances of you remembering the TV ad, or even the bus stop Adshel, all the way to the supermarket – is laughable. If you don’t signpost that process in-store, then you won’t get the results.”

This story originally appeared in NZ Retail magazine issue 747 December 2016 / January 2017

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InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

  • News
  • July 18, 2019
  • The Register team
InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

Grace Stratton, the 20-year-old founder of specialty ecommerce site All Is For All, has been named one of 50 global Badass Women by US glossy magazine InStyle. The list includes international celebrities like Mindy Kaling and businesspeople like Stitch Fix chief executive Katrina Lake.

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Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

  • Opinion
  • July 18, 2019
  • Elly Strang
Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

Idealog editor Elly Strang recently spoke at the Magazine Publishers Association conference about the importance of wellbeing in the workplace, and the key takeaways from Wellness Month. She shares why it shouldn't be thought of as a luxury nice-to-have, like yoga classes, as research is showing it impacts on your bottom line, as well as some tips on how to create change in the workplace.

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How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home or store. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

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  • Who's Where
  • July 18, 2019
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  • Design
  • July 17, 2019
  • Sarah Dunn
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  • News
  • July 16, 2019
  • Idealog
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