Close
 

A collab collection that hits the heart and stomach

  • Design
  • January 26, 2017
  • Courtney Devereux
A collab collection that hits the heart and stomach

Established in 2009, Bellyful is a service that provides meals to families with newborn babies, as well as families with young children who are dealing with illness, particularly those lacking a good support network.

Freedom has launched a limited-edition capsule collection (including a mug, water bottle, and tea towels) designed by Sydney-based design studio Blacklist, from which all proceeds from product sales will be donated to Bellyful.

The collection is available in stores around New Zealand now. The items can expect to be available for the next several months.

A selection of products will continue to be developed specifically for the charity, with all proceeds from the sales going to Bellyful.

Managing director of Freedom NZ, Debbie Ridling, says that Bellyful’s values truly resonate with the company’s customer base and staff.

“Freedom wanted to support a charity with values that our customers would resonate with and, more importantly, a charity where our contribution would make a real, significant difference,” says Ridling.

“When we learned about Bellyful and the amazing network of individuals who commit their time to the cause we knew that it was the perfect fit for Freedom.”

Jennie Wyllie, a Bellyful trustee, says that every dollar raised will go directly towards the Bellyful goal of having a branch within reach of every New Zealander that needs it and providing practical support in the form of cooked meals.

“In 2015, Bellyful delivered 17,000 meals to 3,500 families, and with Freedom’s support, our goal is to deliver 25,500 meals to 5,250 families in 2019. We are incredibly excited about partnering with Freedom, as the funds raised through its efforts will make a huge impact to thousands of families.

Ridling says Bellyful’s work is important to Freedom as a company, and is not the first time the furniture chain has been involved with a charity group. It has previously worked with the Child Cancer Foundation.

“We hope to create national awareness of Bellyful and assist the charity in achieving its goal of providing a branch in reach of every Kiwi family who needs it,” says Ridling.

Alongside the charity collaboration, Freedom will be launching a ‘Mug month’ activity in February, where all proceeds from any mug purchased during the month of February in a Freedom Furniture store will be donated to Bellyful.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
Sponsored content

Tauranga Crossing celebrates grand opening of the enclosed mall

The opening was an outstanding success. In the first month approximately 350,000 people visited the new mall.

 
 

Kevin Murphy’s mission to reduce plastic pollution

  • News
  • June 27, 2019
  • Emily Bell
Kevin Murphy’s mission to reduce plastic pollution

Makeup, deodorant, cleansers are essentials used all over the world, every day. They are also part of a bigger picture and a much larger, growing problem; global plastic pollution. Hair product company Kevin Murphy is working on reducing its contribution to the problem by moving its range to recycled ocean plastics.

Read more
 
 
News

Idealog + Studio ZQ launch Wool-ovation competition: Enter now

Idealog is one of the few media brands dedicated to celebrating New Zealand’s special brand of creativity. We've teamed up with the New Zealand Merino ...

 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Sharesies investment platform joins the NZX

  • News
  • June 25, 2019
  • Courtney Devereux
Sharesies investment platform joins the NZX

Investment growth platform Sharesies has had a busy year in 2019, becoming B Corp certified earlier in April, and now has become an NZX participant starting this July.

Read more
 
 
News

Capitalise on today and invest in tomorrow at the Retail NZ Summit and SME Forum

New Zealand’s leading retail trade organization, Retail NZ, works year-round to assist its members with retail advice, benefits, industry intel and education. This July it’s ...

 
News

Ambiente: A window on the world

Global forces like Brexit and climate change are affecting trade worldwide. Sarah Dunn consults the Ambiente trade fair in Germany for evidence of how this ...

 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}