Close
 

Inside the design of Louis Vuitton's Queenstown store

  • Design
  • November 7, 2016
  • Benjamin Mack
Inside the design of Louis Vuitton's Queenstown store

It’s unquestioned that Louis Vuitton is one of the world’s premier luxury brands. The very name elicits envy - as does the work of Queenstown furniture designer Ed Cruikshank, who has no fewer than six pieces of his furniture on display at the brand’s store in the resort town after it sought him out.

“Their brief was for a mountain resort feel,” he explains. “Which is unusual, because most of their stores have about the same look. They wanted a local designer and a local look that showcased Queenstown.”

Cruikshank was personally commissioned by the luxury French fashion house to design bespoke furniture for its new Queenstown store, which opened last week in the Skyline Enterprises building on Marine Parade. He created two custom-built display tables made from 40,000-year-old kauri wood, as well as two unique mountain beech low tables. Two of his signature club chairs, upholstered in premium New Zealand leather from the North Island, also feature in the store. The assignment took six months from the initial concepts to installation.

“Louis Vuitton wanted an authentic local character so I chose materials that can only be found here in New Zealand,” he says. “I sourced the ancient kauri through native timber experts Tréology and designed minimal industrial steel bases to support them, allowing the incredibly rare and beautiful timber to be displayed as a work of art.”

The beech tables also have a special significance, he says. “The mountain beech tables have a specific local relevance and a pertinent link to the location as the site of the Louis Vuitton store was one of the first parts of Queenstown to be established,” he explains. “The mountain beech – which grew in the southern part of the South Island – would have begun its life at around the same time, about 150 years ago.”

The Louis Vuitton commission also comes amid changes for the designer, who closed his Arrowtown showroom earlier this year to focus on bespoke projects for clients throughout New Zealand and around the world from his private studio. “This new phase is all about conversation and collaboration,” he says. “I love working personally with my customers to design meaningful pieces of furniture that they will cherish for a lifetime.”

Cruikshank also says that, when it comes to furniture design, New Zealand is starting to get noticed on the global stage as the “Scandinavia of the South” for its unique design. “Globally, New Zealand is being noticed,” he says. “I think what New Zealand has got is uniqueness, and a confidence in doing its own thing. There’s a freshness.”

And as for what the international market is interested in when it comes to New Zealand furniture design? “There’s a real interest from outside, and inside, in authentic New Zealand stories.”

Some of Cruikshank's other work:

This story was originally published on Idealog.
​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
News

Idealog + Studio ZQ launch Wool-ovation competition: Enter now

Idealog is one of the few media brands dedicated to celebrating New Zealand’s special brand of creativity. We've teamed up with the New Zealand Merino ...

 
 

Sharesies investment platform joins the NZX

  • News
  • June 25, 2019
  • Courtney Devereux
Sharesies investment platform joins the NZX

Investment growth platform Sharesies has had a busy year in 2019, becoming B Corp certified earlier in April, and now has become an NZX participant starting this July.

Read more
 
 
News

Capitalise on today and invest in tomorrow at the Retail NZ Summit and SME Forum

New Zealand’s leading retail trade organization, Retail NZ, works year-round to assist its members with retail advice, benefits, industry intel and education. This July it’s ...

 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
News

Ambiente: A window on the world

Global forces like Brexit and climate change are affecting trade worldwide. Sarah Dunn consults the Ambiente trade fair in Germany for evidence of how this ...

 
 

Sephora beauty bus to tour New Zealand ahead of store launch

  • News
  • June 24, 2019
  • Emily Bell
Sephora beauty bus to tour New Zealand ahead of store launch

If you hadn’t already heard, global beauty giant Sephora is coming to Auckland this July. Founded in France by Dominique Mandonnaud in 1970 and owned by luxury goods group LVMH Moët Hennessy Louis Vuitto, Sephora has since become a leading beauty pioneer, community and trailblazer in the industry, to say the least.

Read more
 

Pottery Barn hits the New Zealand market through Ballantynes

  • News
  • June 21, 2019
  • Sarah Dunn
Pottery Barn hits the New Zealand market through Ballantynes

Heritage Canterbury department store Ballantynes is introducing the US brands Pottery Barn, Pottery Barn Kids and West Elm to the Kiwi market through a New Zealand exclusive partnership with Williams-Sonoma.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}