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Allbirds launches two homages to “the drunkest bird in New Zealand”

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  • October 28, 2019
  • The Register team
Allbirds launches two homages to “the drunkest bird in New Zealand”

Every year, New Zealanders embark on a light-hearted mock election to choose the Bird of the Year. The campaign trail is filled with spirited rivalry from each bird’s campaign mananger and bird trivia flourishes. For the second year in a row, sneaker company Allbirds has partnered with organiser Forest & Bird to launch a limited collection of shoes inspired by Bird of the Year.

At the top of the Bird of the Year pecking order in 2018 was the gluttonous kererū. The large pigeon is known for its fondness for fermented berries, and Allbirds describes it as “the drunkest bird in New Zealand”.

The Allbirds design team has come up with two kererū-inspired shoe designs: The “Sober Kererū”, seen in the Tree Runner style and the “Tipsy Kererū” in the Tree Topper style. 

“Partnering with an organisation that is similarly dedicated to a more sustainable future is important for Allbirds and they are excited to be continuing the relationship,” says Allbirds founder Tim Brown.

A portion of proceeds from the sale of the Sober Kererū and Tipsy Kererū shoe will be donated to Forest & Bird in support of their work. Voting for Bird of the Year 2019 will open on Monday 28th October and close on Sunday 10thNovember.

The shoes are extremely limited edition, last year selling out in just two weeks. 

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Magnum’s new vegan approach

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  • January 16, 2019
Magnum’s new vegan approach

Magnum ice cream has announced the new introduction of its latest initiative, a vegan version of its classic bar.

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Gram of the week: NZ Retail Magazine

  • Gram of the week
  • December 20, 2018
Gram of the week: NZ Retail Magazine

As 2018 comes to an end, what a more fitting Instagram page to celebrate than our own. NZ Retail Magazine has had a busy year, and keeping readers up to date through our Instagram page has been an important part of that. Plus it looks pretty good if you ask any of us.

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Giapo brings the festive spirit with new creations

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  • December 17, 2018
  • Courtney Devereux
Giapo brings the festive spirit with new creations

Christmas is a time for indulgence and wonder, leading creatives to think fast as the call for new Christmas creations comes earlier every year. Often taking the lead on creative initiatives to everyday situations, Giapo kitchen has released two new Christmas themed ice cream wonders.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Gram of the week: Best Wishes Studio

  • Gram of the week
  • November 30, 2018
  • Courtney Devereux
Gram of the week: Best Wishes Studio

Based in Wellington, Best Wishes Studio is an artisanal collective store that specialises in New Zealand made art and homeware.

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Warm fuzzies: Kathryn Wilson's new charity focused capsule

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  • November 30, 2018
  • Courtney Devereux
Warm fuzzies: Kathryn Wilson's new charity focused capsule

Kathryn Wilson has extended some Christmas spirit to her long-time charity partner Ronald McDonald House Charity (RMHC). A collaboration with Wellington based Nope Sisters Label has seen the release of a limited-edition sweaters with part of the proceeds going to the charity.

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Gram of the week: Ocho Chocolate Company

  • Gram of the week
  • November 16, 2018
Gram of the week: Ocho Chocolate Company

As Dunedin's newest chocolate producer Ocho settles in, we look at its delicious Instagram which is definitely catered well towards Kiwis and our love of chocolate.

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