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The weirdest thing I’ve ever had to write is a product story on a stool for passing stool

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  • June 26, 2019
  • Courtney Devereux
The weirdest thing I’ve ever had to write is a product story on a stool for passing stool

This week on 'I can't believe this is a thing': It’s a pass to pass, a stool for your stool, a support system for your own sewage system. Honestly the fact that this is a product is mad. Apparently, the innovative thinkers at Goodstool may have a method to their madness. 

“Revolutionizing your bathroom experience,” it reads. Not once in my life have, I been on the toilet and thought, ‘you know what, this need changing.’ But like all great inventions in this world, they are designed to fix a problem, and our world apparently has a problem with passing digested food.

Effortless potential 

“It seems the majority of New Zealanders are ‘going’ the wrong way”, it continues. Never in my life would I expect a press release to drag me for something as personal as this. It states that in our westernized world we have adopted an improper practice due to our prissy nature of not wanting to squat over an open hole in the ground, filled with other peoples excretions. Although across the world, the porcelain throne is a relatively new invention, crafted 300 years ago in England. 

Next time I use the bathroom I am cursed to be hyper aware of the knowledge that, “When you are standing or seated your puborectalis muscle holds your colon slightly kinked to keep everything safely blocked up.” Oh, my, goodness. That doesn't sound good for our bottom lines. 

Our evolution has given us many benefits, crafting us into the creatures we are today. Yet apparently, that evolution has also blocked our sphincters and ruined our intestines. Goodstool, as much as I never thought I’d say this, is a fantastic idea.

The medical side checks out, clinical trials have proven the many benefits associated with lifting the knees when using the bathroom. And for the older generation and people who have difficulties usually, this fills a gap in the market that has been previously ignored in New Zealand, especially when dealing with such a tapu subject. 

Sleek like your movements should be. 

There are a few different types of these stools on the market, including a leg rest that requires your body to be sitting at a 90-degree angle which doesn’t bode well for the inevitable difficulty it adds to wiping. Often prototypes are clunky, visible and for some odd reason, leopard print. 

Yet, Goodstools made of 100 percent recyclable aluminium. Available in black and white, and comes in two designs- standard or subtle- with 4 feet attached so that your bathroom floors are safe.

New Zealand based registered dietitian and founder of Goodstool, Hannah Wilkins, wants to reacquaint you with your bodies most natural position.Clinical trials have proven the many benefits associated with lifting the knees when using the bathroom. Wilkins says “it really just feels better, I regularly recommend using a Goodstool to patients as it supports them in getting into a better posture when eliminating. You will feel the difference”

So as a frequent ‘eliminator’ I can see why this product has come about, and hopefully will be adopted into our lives, as even with the most personal parts of our lives, convenience does trump all other aspects. The Goodstool is a top example that there is literally a market for everything.

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Magnum’s new vegan approach

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  • January 16, 2019
Magnum’s new vegan approach

Magnum ice cream has announced the new introduction of its latest initiative, a vegan version of its classic bar.

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Gram of the week: NZ Retail Magazine

  • Gram of the week
  • December 20, 2018
Gram of the week: NZ Retail Magazine

As 2018 comes to an end, what a more fitting Instagram page to celebrate than our own. NZ Retail Magazine has had a busy year, and keeping readers up to date through our Instagram page has been an important part of that. Plus it looks pretty good if you ask any of us.

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Giapo brings the festive spirit with new creations

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  • December 17, 2018
  • Courtney Devereux
Giapo brings the festive spirit with new creations

Christmas is a time for indulgence and wonder, leading creatives to think fast as the call for new Christmas creations comes earlier every year. Often taking the lead on creative initiatives to everyday situations, Giapo kitchen has released two new Christmas themed ice cream wonders.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Gram of the week: Best Wishes Studio

  • Gram of the week
  • November 30, 2018
  • Courtney Devereux
Gram of the week: Best Wishes Studio

Based in Wellington, Best Wishes Studio is an artisanal collective store that specialises in New Zealand made art and homeware.

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Warm fuzzies: Kathryn Wilson's new charity focused capsule

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  • November 30, 2018
  • Courtney Devereux
Warm fuzzies: Kathryn Wilson's new charity focused capsule

Kathryn Wilson has extended some Christmas spirit to her long-time charity partner Ronald McDonald House Charity (RMHC). A collaboration with Wellington based Nope Sisters Label has seen the release of a limited-edition sweaters with part of the proceeds going to the charity.

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Gram of the week: Ocho Chocolate Company

  • Gram of the week
  • November 16, 2018
Gram of the week: Ocho Chocolate Company

As Dunedin's newest chocolate producer Ocho settles in, we look at its delicious Instagram which is definitely catered well towards Kiwis and our love of chocolate.

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