The weirdest thing I’ve ever had to write is a product story on a stool for passing stool

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  • June 26, 2019
  • Courtney Devereux
The weirdest thing I’ve ever had to write is a product story on a stool for passing stool

This week on 'I can't believe this is a thing': It’s a pass to pass, a stool for your stool, a support system for your own sewage system. Honestly the fact that this is a product is mad. Apparently, the innovative thinkers at Goodstool may have a method to their madness. 

“Revolutionizing your bathroom experience,” it reads. Not once in my life have, I been on the toilet and thought, ‘you know what, this need changing.’ But like all great inventions in this world, they are designed to fix a problem, and our world apparently has a problem with passing digested food.

Effortless potential 

“It seems the majority of New Zealanders are ‘going’ the wrong way”, it continues. Never in my life would I expect a press release to drag me for something as personal as this. It states that in our westernized world we have adopted an improper practice due to our prissy nature of not wanting to squat over an open hole in the ground, filled with other peoples excretions. Although across the world, the porcelain throne is a relatively new invention, crafted 300 years ago in England. 

Next time I use the bathroom I am cursed to be hyper aware of the knowledge that, “When you are standing or seated your puborectalis muscle holds your colon slightly kinked to keep everything safely blocked up.” Oh, my, goodness. That doesn't sound good for our bottom lines. 

Our evolution has given us many benefits, crafting us into the creatures we are today. Yet apparently, that evolution has also blocked our sphincters and ruined our intestines. Goodstool, as much as I never thought I’d say this, is a fantastic idea.

The medical side checks out, clinical trials have proven the many benefits associated with lifting the knees when using the bathroom. And for the older generation and people who have difficulties usually, this fills a gap in the market that has been previously ignored in New Zealand, especially when dealing with such a tapu subject. 

Sleek like your movements should be. 

There are a few different types of these stools on the market, including a leg rest that requires your body to be sitting at a 90-degree angle which doesn’t bode well for the inevitable difficulty it adds to wiping. Often prototypes are clunky, visible and for some odd reason, leopard print. 

Yet, Goodstools made of 100 percent recyclable aluminium. Available in black and white, and comes in two designs- standard or subtle- with 4 feet attached so that your bathroom floors are safe.

New Zealand based registered dietitian and founder of Goodstool, Hannah Wilkins, wants to reacquaint you with your bodies most natural position.Clinical trials have proven the many benefits associated with lifting the knees when using the bathroom. Wilkins says “it really just feels better, I regularly recommend using a Goodstool to patients as it supports them in getting into a better posture when eliminating. You will feel the difference”

So as a frequent ‘eliminator’ I can see why this product has come about, and hopefully will be adopted into our lives, as even with the most personal parts of our lives, convenience does trump all other aspects. The Goodstool is a top example that there is literally a market for everything.

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Allbirds launches two homages to “the drunkest bird in New Zealand”

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  • October 28, 2019
  • The Register team
Allbirds launches two homages to “the drunkest bird in New Zealand”

Every year, New Zealanders embark on a light-hearted mock election to choose the Bird of the Year. The campaign trail is filled with spirited rivalry from each bird’s campaign mananger and bird trivia flourishes. For the second year in a row, sneaker company Allbirds has partnered with organiser Forest & Bird to launch a limited collection of shoes inspired by Bird of the Year.

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The new Apple Mac is out, good thing I have a spare 35k to spend

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  • June 5, 2019
  • Courtney Devereux
The new Apple Mac is out, good thing I have a spare 35k to spend

Apple’s products likely lead the way in design, but the point they seem to get across each release is that they also lead the way in price.

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Hell Pizza challenges Valentine’s Day tradition

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  • February 19, 2019
  • StopPress Team
Hell Pizza challenges Valentine’s Day tradition

Yesterday, Hell Pizza challenged the idea of Valentine’s Day with a campaign promoting a night for one, rather than a night out with the masses at a restaurant or bar.

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Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Just in Valen-time: Krispy Kreme shows its love

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  • February 14, 2019
  • Courtney Devereux
Just in Valen-time: Krispy Kreme shows its love

Where there is a gap in the market, it will eventually be filled. So, has reigned true for the poorly timed disappearance of Candy Hearts and Krispy Kreme’s new ‘Conversation Doughnuts’ which have seemed to take the place of the classic Valentine’s Day candy.

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Real Groovy record store moves location, again.

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  • January 31, 2019
Real Groovy record store moves location, again.

Popular record store Real Groovy is moving for the sixth time in 30 years, this time only making a small hike up Queen Street where it will resettle.

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Hell launches ‘unruly tourist’ pizza

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  • January 24, 2019
  • StopPress Team
Hell launches ‘unruly tourist’ pizza

As the unruly tourists saga continues, Hell Pizza decided to join the conversation with a billboard 'launching' a limited edition pizza.

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