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Magnum’s new vegan approach

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  • January 16, 2019
Magnum’s new vegan approach

Magnum ice cream has announced the new introduction of its latest initiative, a vegan version of its classic bar.

The new member of the Magnum family is certified vegan and dairy free, with pea protein being used as a plant-based alternative to dairy. The new bar is said to be uncompromised on taste and is certified by the Vegan Association.

Following successful launches in Sweden and Finland, the much-anticipated dairy free range will be launched in New Zealand in its two signature flavours, Classic and Almond.

 Magnum Dairy Free will be available nationwide from Monday 18th February from Countdown, Pak 'N Save, New World and convenience stores, RRP $6.99 for a multipack of three and $3.90 for singles.

Brands are working harder than ever to include the new wave of vegan consumers, and the old suffering dairy free not by choice consumers.

Ben and Jerry’s introduced a range of dairy free ice cream in 2017. Internationally, McDonalds has brought out a vegan version of its popular Happy Meals.  

More plant-based alternatives to meat hit our shelves last year. Air New Zealand introduced its plant based ‘Impossible’ burger to cater to its growing number of vegan passengers.

Marketing towards health kicks is nothing new, and it a tactic that brands have been implementing for decades. From older health ideas like ‘low fat’ to the newer aged gluten free and vegan, brands are continuing to capitalize on health kicks and the growth of the conscious consumer.

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Allbirds launches two homages to “the drunkest bird in New Zealand”

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  • October 28, 2019
  • The Register team
Allbirds launches two homages to “the drunkest bird in New Zealand”

Every year, New Zealanders embark on a light-hearted mock election to choose the Bird of the Year. The campaign trail is filled with spirited rivalry from each bird’s campaign mananger and bird trivia flourishes. For the second year in a row, sneaker company Allbirds has partnered with organiser Forest & Bird to launch a limited collection of shoes inspired by Bird of the Year.

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The weirdest thing I’ve ever had to write is a product story on a stool for passing stool

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  • June 26, 2019
  • Courtney Devereux
The weirdest thing I’ve ever had to write is a product story on a stool for passing stool

This week on 'I can't believe this is a thing': It’s a pass to pass, a stool for your stool, a support system for your own sewage system. Honestly the fact that this is a product is mad. Apparently, the innovative thinkers at Goodstool may have a method to their madness.

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The new Apple Mac is out, good thing I have a spare 35k to spend

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  • June 5, 2019
  • Courtney Devereux
The new Apple Mac is out, good thing I have a spare 35k to spend

Apple’s products likely lead the way in design, but the point they seem to get across each release is that they also lead the way in price.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Hell Pizza challenges Valentine’s Day tradition

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  • February 19, 2019
  • StopPress Team
Hell Pizza challenges Valentine’s Day tradition

Yesterday, Hell Pizza challenged the idea of Valentine’s Day with a campaign promoting a night for one, rather than a night out with the masses at a restaurant or bar.

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Just in Valen-time: Krispy Kreme shows its love

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  • February 14, 2019
  • Courtney Devereux
Just in Valen-time: Krispy Kreme shows its love

Where there is a gap in the market, it will eventually be filled. So, has reigned true for the poorly timed disappearance of Candy Hearts and Krispy Kreme’s new ‘Conversation Doughnuts’ which have seemed to take the place of the classic Valentine’s Day candy.

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Real Groovy record store moves location, again.

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  • January 31, 2019
Real Groovy record store moves location, again.

Popular record store Real Groovy is moving for the sixth time in 30 years, this time only making a small hike up Queen Street where it will resettle.

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