Magnum ice cream has announced the new introduction of its latest initiative, a vegan version of its classic bar.
The new member of the Magnum family is certified vegan and dairy free, with pea protein being used as a plant-based alternative to dairy. The new bar is said to be uncompromised on taste and is certified by the Vegan Association.
Following successful launches in Sweden and Finland, the much-anticipated dairy free range will be launched in New Zealand in its two signature flavours, Classic and Almond.
Magnum Dairy Free will be available nationwide from Monday 18th February from Countdown, Pak 'N Save, New World and convenience stores, RRP $6.99 for a multipack of three and $3.90 for singles.
Brands are working harder than ever to include the new wave of vegan consumers, and the old suffering dairy free not by choice consumers.
Ben and Jerry’s introduced a range of dairy free ice cream in 2017. Internationally, McDonalds has brought out a vegan version of its popular Happy Meals.
More plant-based alternatives to meat hit our shelves last year. Air New Zealand introduced its plant based ‘Impossible’ burger to cater to its growing number of vegan passengers.
Marketing towards health kicks is nothing new, and it a tactic that brands have been implementing for decades. From older health ideas like ‘low fat’ to the newer aged gluten free and vegan, brands are continuing to capitalize on health kicks and the growth of the conscious consumer.