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I Love Ugly's fan inspired collection

  • Checkout
  • August 1, 2018
  • Courtney Devereux
I Love Ugly's fan inspired collection

In a further show of support for the love of soccer, I Love Ugly has continued from its Legends collection with its next Fifa inspired collection. This time the focus is on the fans.

Dubbed the Full-Time collection, the brand is continuing the Fifa spirit by using attire worn outside the games to inspire new looks.

British football culture is extreme, an undeniable force of pride that is often shown through what fans wear. The new collection comes following I Love Ugly’s ‘Legends’ collection which went against the grain of typical clean aesthetic and celebrated the occasion with a series of bright, bold, comedic-inspired prints with the help of UK illustrator Chester Holme. 

Now, with focus on the supporters, the capsule includes a mixture of more subdued classic shapes and the odd bright piece to break up the casual look.

Simple shirts and trousers are embellished with the I Love Ugly logo to add a point of difference, while denim staples keep the collection tied to the brands effortless feel.

The collection is available online. 

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‘Gram of the week: Xox Floral

  • Gram of the week
  • August 14, 2018
‘Gram of the week: Xox Floral

Based in Taupo, this independent florist shows her impressive creations through her page, often showcasing new designs and techniques for beautiful bouquets.

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'Gram of the week: GoodFor

  • Gram of the week
  • August 7, 2018
'Gram of the week: GoodFor

In our 'Gram of the week series we look at an Instagram of a retailer that particularly stands out. This week, its clean, green and meticulously organised. Much like its stores, the Instagram of GoodFor wholefoods refillery is an impressive expression of the company’s waste-free ethos.

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Cashmere label stands up for bully breeds

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  • July 24, 2018
  • Courtney Devereux
Cashmere label stands up for bully breeds

Designer cashmere label, Elle + Riley, has partnered with Bridge Bully Rescue in order to raise funds and awareness for the charity which supports bully dog breeds.

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Top 15 excuses for not shopping with a reusable bag

  • Checkout
  • July 3, 2018
  • Sarah Dunn
Top 15 excuses for not shopping with a reusable bag

Recent research by Countdown suggests more than 80 percent of its customers support phasing out single-use plastic bags at checkout. There’s been broad support across many other retail categories for a move away from plastic bags, too, with New World, Pak'n Save, Four Square and Mitre 10 joining the fray and The Warehouse introducing compostable bags. But we’ve noticed a certain amount of griping from the other 20 percent of shoppers.

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Wish's free shipping: Just pay data!

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  • June 26, 2018
Wish's free shipping: Just pay data!

Wish online, a site that holds a similar model to the popular AliExpress, is a cave of cheap, ever expansive wonders. Below you’ll find the top weirdest, loosely helpful items to benefit your business.

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Pass it on: Some suggested names for New Zealand cannabis companies

  • Checkout
  • June 14, 2018
  • Idealog Team
Pass it on: Some suggested names for New Zealand cannabis companies

Our sister publication, Idealog, is exploring commercial opportunities connected with the devil's lettuce as part of a series. They've brainstormed some innovative brands some entrepreneurial pot enthusiast might like to adopt if it's legalised.

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