The Instagram accounting calling out copycats

  • Opinion
  • May 28, 2018
  • Courtney Devereux
The Instagram accounting calling out copycats

A new Instagram called Diet Prada is making noise within the retail industry. The account with over half a million followers is used specifically to call out large fashion houses for copying each other’s designs. But how far can inspiration be claimed before it is unoriginal?

Call out culture is strong in the fashion industry; large fashion houses are often criticized for copying smaller designers works. Now, Instagram account Diet Prada has started publicly calling out these fashion houses for blatant mimicking, knock off detective style.

With 713 posts so far and 509,000 followers who help suggest callouts, they’ll post any and all comparisons they see between brands with blunt, and oftentimes poke-in-the-eye captions and hashtags.

Labels such as Prada, Gucci, Yeezy, Dior, Burberry, Louis Vuitton, and Givenchy have all been put under the microscope for designs that resemble others; or even each other.

The account is an interesting take on fashions incestual culture. Often fashion draws inspiration from others surrounding it. Individual designers working in different labels may source inspiration from the same things, such as eras, artists or previous collections. The general acceptance is that trends go in and out, and for the most part a lot of the designers around those trends will look the same.

Fashion houses also share designers, as some jump ship to work on new collections. Alessandro Michele, head of Gucci, used to work with Fendi and Tom Ford. Demna Gvasalia, creative director of Balenciaga and Vetements, previously designed for Louis Vuitton. Virgil Abloh, artistic director of Louis Vuitton, also worked at Fendi, Off-white, as well as helping alongside Yeezy with Kanye West.

There are a few big names in control of the biggest houses, so it is likely with shared experience, as well as being close in age, that collections will mimic often.

However, Diet Prada is calling out blatant copying, which is rallying consumers to join in and suggest brands to post about. They’re focusing not on fast fashion, but on the designers and brands that are in a position to do something new but choose to take the easy route by “designing” what they know is already sells.

In a time when fashion seems to be at the core of the consumer, it is refreshing to see people taking a step back to see a piece’s origins before purchasing. If this Instagram has achieved anything it is helping to draw attention to the influence these large players have, as well as hopefully supporting smaller boutique designers.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
How to open a store
Sarah Dunn considers what it would take to ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Vans collaborates with Rains

  • Checkout
  • March 6, 2018
Vans collaborates with Rains

Vans shoes is no stranger to using collaborations to keep itself in the forefront of consumers’ minds, the shoe brand has announced its latest partnership with Copenhagen–based outerwear brand, Rains.

Read more

'Perfect for global warming': Kiwi entrepreneurs debut Trump ice-head trays

  • Checkout
  • March 1, 2018
  • Harriet Keown
'Perfect for global warming': Kiwi entrepreneurs debut Trump ice-head trays

It’s unlikely that any boardroom has brought up the issue of climate change and decided on the solution of melting more ice. But in an ironic turn of events, two New Zealand entrepreneurs have launched an ingenious product: Trump ice-head Trays. Encouraging consumers to “Cool down while the planet warms up,” the ice trays are moulded in the shape of a golf-ball size, 360° replica of US President Donald Trump’s head, with all profits going to the Environmental Justice Foundation.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit