The Instagram accounting calling out copycats

  • Opinion
  • May 28, 2018
  • Courtney Devereux
The Instagram accounting calling out copycats

A new Instagram called Diet Prada is making noise within the retail industry. The account with over half a million followers is used specifically to call out large fashion houses for copying each other’s designs. But how far can inspiration be claimed before it is unoriginal?

Call out culture is strong in the fashion industry; large fashion houses are often criticized for copying smaller designers works. Now, Instagram account Diet Prada has started publicly calling out these fashion houses for blatant mimicking, knock off detective style.

With 713 posts so far and 509,000 followers who help suggest callouts, they’ll post any and all comparisons they see between brands with blunt, and oftentimes poke-in-the-eye captions and hashtags.

Labels such as Prada, Gucci, Yeezy, Dior, Burberry, Louis Vuitton, and Givenchy have all been put under the microscope for designs that resemble others; or even each other.

The account is an interesting take on fashions incestual culture. Often fashion draws inspiration from others surrounding it. Individual designers working in different labels may source inspiration from the same things, such as eras, artists or previous collections. The general acceptance is that trends go in and out, and for the most part a lot of the designers around those trends will look the same.

Fashion houses also share designers, as some jump ship to work on new collections. Alessandro Michele, head of Gucci, used to work with Fendi and Tom Ford. Demna Gvasalia, creative director of Balenciaga and Vetements, previously designed for Louis Vuitton. Virgil Abloh, artistic director of Louis Vuitton, also worked at Fendi, Off-white, as well as helping alongside Yeezy with Kanye West.

There are a few big names in control of the biggest houses, so it is likely with shared experience, as well as being close in age, that collections will mimic often.

However, Diet Prada is calling out blatant copying, which is rallying consumers to join in and suggest brands to post about. They’re focusing not on fast fashion, but on the designers and brands that are in a position to do something new but choose to take the easy route by “designing” what they know is already sells.

In a time when fashion seems to be at the core of the consumer, it is refreshing to see people taking a step back to see a piece’s origins before purchasing. If this Instagram has achieved anything it is helping to draw attention to the influence these large players have, as well as hopefully supporting smaller boutique designers.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


'Gram of the week: Hello Dear Interiors

  • Gram of the week
  • September 25, 2018
'Gram of the week: Hello Dear Interiors

Hello Dear Interiors, defines themselves as a curator of a space that makes you feel comfortable and happy. Reflected in their Instagram page, the interior design store communicates this goal well through its content.

Read more

Let our store name generator rebrand your business

  • Generator
  • September 20, 2018
  • The Register team
Let our store name generator rebrand your business

Inspired by silly quizzes from teen magazines, The Register team has created a quiz encompassing everything we know about store names. Have a play and let us rebrand you!

Read more

'Gram of the week: Pepa Stationery

  • Gram of the week
  • September 11, 2018
'Gram of the week: Pepa Stationery

Located in Christchurch, Pepa Stationery’s Instagram is as impressively curated as its product range. Aesteticly pleasing and character driven, the page is a look inside a finely curated world of stationery products.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

'Gram of the week: Hydrangea Ranger

  • Gram of the week
  • September 4, 2018
'Gram of the week: Hydrangea Ranger

Simple, sweet and beautifully styled. The Instagram by Hydrangea Ranger communicates the brands importance of handmade artisan products, all which are delicately styled and captured.

Read more

'Gram of the week: The Shelter

  • Gram of the week
  • August 28, 2018
'Gram of the week: The Shelter

The Shelter’s Instagram is equal parts edgy yet inviting. Monochrome product shots paired with inspiration ideas create a wide mix of content. And as New Zealand Fashion Week begins, the page is celebrating its wide range of New Zealand designers.

Read more

Catchy jingles from way back prove the power of an audio brand

  • Checkout
  • August 23, 2018
  • StopPress Team
Catchy jingles from way back prove the power of an audio brand

\We asked the folks on the NZ Radio Facebook page to share their favourite ad jingles with us and here's what they came up with.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit