Close
 

April Fools' Day: Retailers weigh in on the trickery

  • Checkout
  • April 3, 2018
  • StopPress Team
April Fools' Day: Retailers weigh in on the trickery

April Fools' Day has come and gone, with another year of hoaxes, parodies and general tomfoolery. We look at the contentious day of false advertising, crooked campaign strategies and playful product launches.

Here are some of the best and the worst of the lot.

Eden Park:

The Herald and the Eden Park Trust butted horns on 1 April, unleashing a new initiative for the national stadium: a grazing session for 10,000 Perendale lambs.

Nick Saunter, the Eden Park Trust chief executive, told the Herald that the key to commercial success was diversification, claiming the meat industry is one of New Zealand’s biggest export earners and that the famous rugby fortress Eden Park could provide the perfect feeding ground.

Turf manager Blair Christiansen later told the Herald, he will make sure the cloven hoof and studded boot weren’t on the turf at the same time.

Lego: 

Pack up time after a Lego session is a sobering realisation for any human being. The team at Lego promised to fix the struggle this Easter, unveiling its revolutionary brick sorting vacuum, which sucks up and sorts the Lego pieces for you. 

Spark:

Spark launched its elaborate and rather gumpy FaceSaver product, which focuses on injury prevention for clumsy cell phone users. In classic infomercial fashion, the large, purple ramp is described as discrete and lightweight design. The ad piles on the parody, where customers speak in unenthused monotones about their love for the new product. The advertisement on social media adds that the FaceSaver product is not offered in any stores or anywhere for that matter. 

Contiki:

The team at Contiki continued its foolish ways from last year’s fake deployment of artificial intelligence trip managers. This year Contiki put its iconic French Chateau De Cruix up for sale, luring the public onto its new property listing, where it points out that it is not in fact on the market. The page states selling the Chateau would be like your mum giving away your baby photos. 

New World: 

New World takes a slightly more relaxed approach for it’s April Fools hoax, toying with the concept of a multi-pocketed shopping apron to its customers.

Trade Me:

Inspired by Uber Eats, Trade Me announced it will bring local Kiwi Kai to hungry New Zealanders around the country with the launch of Trade Me Eats.

In the annoucement,Trade Me spokesman Paul Ford said it felt like the right time for the company to launch a member-to-member food delivery business.

“You can buy cars, houses, couches and even find a job on Trade Me, so why not your dinner too? We think there’ll be a real appetite for this.

“Heaps of our members are brilliant cooks and we want them to be able to share their foodie creations with the rest of New Zealand. We’re also on the hunt for a head of eating to run this new business”.

Ford said hungry Trade Me members will have access to “hundreds of morsels”. Early sign-ups have confirmed Pete’s possum pie, Anton’s Kaikoura crayfish and Sarah’s Kerikeri pavlova will be on the menu.

“Any foodie with a Trade Me account will be able to list and purchase food while we take care of the delivery,” he added.

Ford said there would be a number of categories on the Trade Me Eats site. “It will include new items, used items, hot items, cold items, half-eaten items and artisan items. We’ll advise members on how to ensure their food is best packaged and sent too.”

KFC:

KFC cooked up a cosmetic product this April Fools, offering a new deep-fried face mask that supports tenderness and promises to leave customers skin with a golden glow.

Soda Stream:

Featuring reality stars Reza Farahan and The Mountain, SodaStream released its new SodaSoak range for this year’s April Fools instalment. The advertisement shows Farahan bathing in the new SodaSoak water which offers, sparkly bubbles, dazzling bubbles or OHMYGOSH bubbles. The advertisement is overt in classic American style offering additional products such as the ‘luxurious waterbed adapter’ and slashing product prices by thousands of dollars. 

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Hell Pizza challenges Valentine’s Day tradition

  • Checkout
  • February 19, 2019
  • StopPress Team
Hell Pizza challenges Valentine’s Day tradition

Yesterday, Hell Pizza challenged the idea of Valentine’s Day with a campaign promoting a night for one, rather than a night out with the masses at a restaurant or bar.

Read more
 
 

Just in Valen-time: Krispy Kreme shows its love

  • Checkout
  • February 14, 2019
  • Courtney Devereux
Just in Valen-time: Krispy Kreme shows its love

Where there is a gap in the market, it will eventually be filled. So, has reigned true for the poorly timed disappearance of Candy Hearts and Krispy Kreme’s new ‘Conversation Doughnuts’ which have seemed to take the place of the classic Valentine’s Day candy.

Read more
 
 

Real Groovy record store moves location, again.

  • Checkout
  • January 31, 2019
Real Groovy record store moves location, again.

Popular record store Real Groovy is moving for the sixth time in 30 years, this time only making a small hike up Queen Street where it will resettle.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Hell launches ‘unruly tourist’ pizza

  • Checkout
  • January 24, 2019
  • StopPress Team
Hell launches ‘unruly tourist’ pizza

As the unruly tourists saga continues, Hell Pizza decided to join the conversation with a billboard 'launching' a limited edition pizza.

Read more
 
 

Magnum’s new vegan approach

  • Checkout
  • January 16, 2019
Magnum’s new vegan approach

Magnum ice cream has announced the new introduction of its latest initiative, a vegan version of its classic bar.

Read more
 

Gram of the week: NZ Retail Magazine

  • Gram of the week
  • December 20, 2018
Gram of the week: NZ Retail Magazine

As 2018 comes to an end, what a more fitting Instagram page to celebrate than our own. NZ Retail Magazine has had a busy year, and keeping readers up to date through our Instagram page has been an important part of that. Plus it looks pretty good if you ask any of us.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}