Close
 

Retailers handle the Valentines Day rush

  • Checkout
  • February 19, 2018
  • Courtney Devereux
Retailers handle the Valentines Day rush

Love was in the air this Valentine's as Neilsen analytics reported a large jump in Valentine's themes spending. We talked to retailers Hello and Cookie and Eden Flowers about the increase in business on the most loved-up day of the year. 

Undoubtedly one of the most consumerist holidays of the year, Valentine's spending did not disappoint for 2018. According to Neilsen analytics, in the week including Valentine's Day, box chocolate sales increased in dollar sales by 48 percent.

Eden Flowers, which also sells greeting cards and boxed chocolate specifically for the holiday, said orders increase for them every Valentine's, but did even more so this year.

“On an average week we send out about 150 orders, on Wednesday alone this week we sent out about 200.”

Greeting card spending also rose, increasing by 29 percent according to Neilsen.

Jo Cummings, CCO (chief cookie operator) of Hello and Cookie, specialises in custom stamped, often themed, cookies.

The store offered a standard Valentine's box, a ‘Galentines’ box and an 'Adults Only' box for the day. The quote cookies proved popular, as Cummings says it was definitely busier than she expected.

“I thought January would be quiet and it would give me time to prepare, but it didn’t work out that way. Up until now a massive part of my business has been bulk orders for parties and functions, but people are starting to get into the gifting side of it which is what we are all about.”

Cummings has owned the business for seven months, often working on her own making, boxing and shipping the cookies.

“My goal was 100 Valentine's gift boxes and I cut off orders at 137. Being just me behind Hello and Cookie it was important that I was able to make sure love still went into each box. I will certainly be bringing in extra hands next year.”

Cummings worked into the long hours of the night to keep up with the increased numbers that came in before the big day, yet she was prepared for the demand.

“I was so prepared, I amazed myself. I learnt so much from the Christmas period that the systems i have in place now made the lead up and the day so smooth.  It was also such a buzz that everyone was loving them so much, it gave me all the energy I needed.”

Looking at the personalised cookies, it isn’t surprising Cummings had to put a cap on orders. The most popular cookies of the day were the themed boxes, with many happy customers sharing their treats on Instagram.

“Clear favourites for the day were the Valentine's and Adults Only gift boxes. People were loving the custom option also, but we had sold out of the limit I had on them quite early.”

Love was definitely on the cards for Hello and Cookie, and the popular Adult Only box. Nielsen analytics also saw a six percent rise in the 'family planning' category. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

'Perfect for global warming': Kiwi entrepreneurs debut Trump ice-head trays

  • Checkout
  • March 1, 2018
  • Harriet Keown
'Perfect for global warming': Kiwi entrepreneurs debut Trump ice-head trays

It’s unlikely that any boardroom has brought up the issue of climate change and decided on the solution of melting more ice. But in an ironic turn of events, two New Zealand entrepreneurs have launched an ingenious product: Trump ice-head Trays. Encouraging consumers to “Cool down while the planet warms up,” the ice trays are moulded in the shape of a golf-ball size, 360° replica of US President Donald Trump’s head, with all profits going to the Environmental Justice Foundation.

Read more
 
 
 
 
 
topics
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
How to open a store
Sarah Dunn considers what it would take to ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Retailers nailing gender specific items

  • Checkout
  • February 8, 2018
  • Courtney Devereux
Retailers nailing gender specific items

As the news of Doritos' ‘Lady Chips’ hit the market we look at other items that cater to consumers' constant demands for gender specific products. Warning: sarcasm ahead.

Read more
 
 

Amazon attempts to track warehouse staff

  • Checkout
  • February 8, 2018
  • Courtney Devereux
Amazon attempts to track warehouse staff

Amazon has released plans to deck out its employees with wrist tracking devises to monitor performance. So far the tracking bands have warranted a much-deserved mixed result.

Read more
 
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita@tangiblemedia.co.nz or call 022 639 3004

View Media Kit

}