Close
 

Retailers nailing gender specific items

  • Checkout
  • February 8, 2018
  • Courtney Devereux
Retailers nailing gender specific items

As the news of Doritos' ‘Lady Chips’ hit the market we look at other items that cater to consumers' constant demands for gender specific products. Warning: sarcasm ahead.

Have you ever thought ‘Gosh darn, I would love to use this product but its lack of gender specification shows it wouldn’t be a right fit in my gender-defined life?’ Well thankfully some companies have listened.

Below are a few favorite examples of humble brilliance companies have stumbled upon in their quest to target people via their gender.

Doritos ‘Lady Friendly’ chip

In a statement released by Pepsi Co, manufacturer of Doritos, the brand announced a ‘lady-friendly’ version of their classic chip that is quieter to eat. As women should remain seen and not heard while they shame-spiral into a whole bag of Nacho Cheese Doritos.

“They don't like to crunch too loudly in public. And they don't lick their fingers," stated the company. The chips will also come in a smaller bag, “to fit in women’s handbags.” This iconic, frankly way overdue move, has women around the world hailing the chip manufacturer, for how else would they consume food in a respectful manner if not in dead silence? Watch out for possible new flavours such as Domestic Goddess Guacamole, Princess Picante and Cheerful Housewife Chipotle.

This low-crunch option comes with the only benefit of finally being able to hear the television while binge watching Kath and Kim in an old shirt surrounding by the crumbs of your silent shame eatings, all while remaining lady-like – thank you Doritos!

Bic Pen for her

Who could forget the monumental success and complete social acceptance of the Bic Pen for her. Stationery retailers quivered in their boots as women around the globe celebrated the news – there was now a smaller pen that would fit in our tiny delicate lady hands. Oh happy day!

Available in almost every self-respecting stationery store, the trend grew as women realised they no longer had to use pencils or twigs dipped in ink. The revolution had begun and Bic for her was their leader.

Bic Pens, although being in operation since 1945, now decided the world was ready for a pink and purple version of its standard pen. Tacking ‘for her’ on the end for good measure, as the colours weren't’ enough to signify that this pen was indeed for ladies and their lady hands.

Kleenex for men

Until now, blowing your nose was considered ultra-feminine and socially unacceptable for men. But the creation of Kleenex for men meant they could stop using an old gasoline soaked rag to wipe their nose and bask in the softness of a real bloke’s tissue.

For years women have been ankle-deep in guys’ nose contents, as normal tissues couldn’t quite cut it. Now, the man tissues released in 2011 have changed the way men forcibly remove the contents of their face. The box comes in a hue of manly colours, from badass-blue, bro-black and radical-red, men can be assured no other man will doubt their masculinity with these tissues in tow. Available at all supermarkets. 

Pink tool kits for ladies

Let me just say what I we're all thinking - finally!

Nothing says home improvement like a bright pink tool box so my lady-ness remains intact as I tighten the screws on a bookcase.

Before pink tool kits, women were required to call the nearest man to assist with any project. Now, thanks to retailer such as Bunnings and Mitre 10, Kiwi women can now fully embrace the DIY mindset. This smart move has opened a whole new world of opportunity in the home improvement sector for her. Ladies, grab that pink screwdriver and finally hang those picture frames, life is now your fuchsia oyster. 

Mammoth yogurt for ‘real-men’

Mammoth Supply Co changed the game with its chunky yogurt made for ‘real-men’. Real men had never even tasted yogurt before Mammoth came along with its new product. To make this clear, its label says, “This is men's yoghurt and you are a man. Now find a spoon, fork or spade and dig in." 

Spade in hand, men could now appreciate the full bounty of this retail gendered treasure. The company's research apparently showed men stopped eating yoghurt after 30 because they saw it as being for their wives and girlfriends or as "diet" food which was not substantial enough. 

Now, thanks to the beauty of campaign marketing and design, men can now eat the same yogurt as their wives but just in different plastic. Just to make things even more masculine, men who buy this ‘real-man’ yogurt can go into the draw to win a BBQ. Hurrah. 

.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

‘Gram of the week: Xox Floral

  • Gram of the week
  • August 14, 2018
‘Gram of the week: Xox Floral

Based in Taupo, this independent florist shows her impressive creations through her page, often showcasing new designs and techniques for beautiful bouquets.

Read more
 
 

'Gram of the week: GoodFor

  • Gram of the week
  • August 7, 2018
'Gram of the week: GoodFor

In our 'Gram of the week series we look at an Instagram of a retailer that particularly stands out. This week, its clean, green and meticulously organised. Much like its stores, the Instagram of GoodFor wholefoods refillery is an impressive expression of the company’s waste-free ethos.

Read more
 
 

I Love Ugly's fan inspired collection

  • Checkout
  • August 1, 2018
  • Courtney Devereux
I Love Ugly's fan inspired collection

In a further show of support for the love of soccer, I Love Ugly has continued from its Legends collection with its next Fifa inspired collection. This time the focus is on the fans.

Read more
 
topics
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
How to open a store
Sarah Dunn considers what it would take to ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Cashmere label stands up for bully breeds

  • Checkout
  • July 24, 2018
  • Courtney Devereux
Cashmere label stands up for bully breeds

Designer cashmere label, Elle + Riley, has partnered with Bridge Bully Rescue in order to raise funds and awareness for the charity which supports bully dog breeds.

Read more
 
 

Top 15 excuses for not shopping with a reusable bag

  • Checkout
  • July 3, 2018
  • Sarah Dunn
Top 15 excuses for not shopping with a reusable bag

Recent research by Countdown suggests more than 80 percent of its customers support phasing out single-use plastic bags at checkout. There’s been broad support across many other retail categories for a move away from plastic bags, too, with New World, Pak'n Save, Four Square and Mitre 10 joining the fray and The Warehouse introducing compostable bags. But we’ve noticed a certain amount of griping from the other 20 percent of shoppers.

Read more
 

Wish's free shipping: Just pay data!

  • Checkout
  • June 26, 2018
Wish's free shipping: Just pay data!

Wish online, a site that holds a similar model to the popular AliExpress, is a cave of cheap, ever expansive wonders. Below you’ll find the top weirdest, loosely helpful items to benefit your business.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}