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Ugg boots get a runway revamp

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  • January 18, 2018
Ugg boots get a runway revamp

The runway is a space for creativity and originality, with often the wildest visions becoming the most popular. The Y/Project has tapped into those wild visions heavily with a thigh-high Ugg boot at Paris Fashion Week.

The boot itself ranges from just under the knee to crotch height, giving off a snow-boot meets Jabba the Hutt vibe. Described as ‘so bad it’s good’ shoe, the boot gives Y/Projects other outlandish footwear (think toe mules) a run for their money.

Debuted at Paris Fashion Week, the labels creative director Glenn Martens added his signature look of packed layers and added them to the boot.

The extreme height was meant to enhance an Ugg’s best quality: comfort.

“Putting on Uggs is like putting your foot in a warm pot of butter, and I thought why not elevate that and immerse your full legs!” said Martens. “So, we decided to design an Ugg boot that climbs up to the crotch and covers the whole leg.”

This twist of an everyday item into something ridiculous is typical for fashion week, and no doubt not the last ‘so bad its good’ shoe expected to come out of the runway season. 

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Pass it on: Some suggested names for New Zealand cannabis companies

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  • June 14, 2018
  • Idealog Team
Pass it on: Some suggested names for New Zealand cannabis companies

Our sister publication, Idealog, is exploring commercial opportunities connected with the devil's lettuce as part of a series. They've brainstormed some innovative brands some entrepreneurial pot enthusiast might like to adopt if it's legalised.

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The Instagram accounting calling out copycats

  • Opinion
  • May 28, 2018
  • Courtney Devereux
The Instagram accounting calling out copycats

A new Instagram called Diet Prada is making noise within the retail industry. The account with over half a million followers is used specifically to call out large fashion houses for copying each other’s designs. But how far can inspiration be claimed before it is unoriginal?

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Mother's Day 2018: Who sent messages of love

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  • May 15, 2018
Mother's Day 2018: Who sent messages of love

As Mother's Day passes for 2018, Stoppress takes a look at what retailers were bringing in the motherly love.

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Bella cucina: Where appliance meets fashion

  • Checkout
  • April 24, 2018
  • Courtney Devereux
Bella cucina: Where appliance meets fashion

Dolce and Gabbana has united with Smeg once more. The new collection offers an entire kitchen set up, decorated by a small group of artists for a not so small price tag.

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April Fools' Day: Retailers weigh in on the trickery

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  • April 3, 2018
  • StopPress Team
April Fools' Day: Retailers weigh in on the trickery

April Fools' Day has come and gone, with another year of hoaxes, parodies and general tomfoolery. We look at the contentious day of false advertising, crooked campaign strategies and playful product launches.

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Vans collaborates with Rains

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  • March 6, 2018
Vans collaborates with Rains

Vans shoes is no stranger to using collaborations to keep itself in the forefront of consumers’ minds, the shoe brand has announced its latest partnership with Copenhagen–based outerwear brand, Rains.

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